Star Wars: The Clone Wars premieres with 2.581 million

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Star Wars: The Clone Wars averaged 2.581 million viewers in its second season premiere on Friday night.

Via Cartoon Network/Adult Swim:


  • Cartoon Network’s one-hour Season 2 premiere of Lucasfilm’s STAR WARS: THE CLONE WARS—Rise of the Bounty Hunters (Friday, 8 p.m.) earned double-digit ratings and delivery gains among all kids and boys demos compared to the same time period last year.  Kids 2-11 delivery (1,276,000) increased by 14%, kids 6-11 delivery (969,000) by 19% and kids 9-14 delivery (798,000) by 23%.  Even more impressive, boys 2-11 delivery (1,098,000) grew by 28%, boys 6-11 delivery (873,000) by 33% and boys 9-14 delivery (725,000) by 31%.
  • Overall, Friday night’s complete prime time performance (8-10 p.m.) charted significant ratings and delivery improvement across all targeted demos—triple-digit increases among kids 6-11 and kids 9-14—compared to the Friday prime time average across 3rd Quarter ’09.  Kids 6-11 prime time delivery (781,000) jumped by 108% while kids 9-14 delivery (636,000) jumped by 109%.  Boys 6-11 prime time delivery (701,000) advanced by 134% and boys 9-14 delivery (579,000) by 126%.


  • Across the first week of 4th Quarter ’09, Adult Swim once again ranked #1 in total day delivery of key young adult demos, out-performing all other basic cable networks among adults 18-34, adults 18-24, men 18-34 and men 18-24.  Highlights from the late-night network’s weekly performance include a 16% delivery increase among adults 18-34 (459,000) and a 21% delivery increase among adults 18-49 (624,000).  Adult Swim programming accounted for 21 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.
  • The original BBC comedy hit THE OFFICE (Friday, 12 a.m.) continues to perform well for Adult Swim, earning 56% delivery growth among adults 18-34 (361,000) and 15% delivery growth among adults 18-24 (144,000), compared to the same time period in 2008.
  • Adult Swim’s newest original series TITAN MAXIMUM (Sunday, 11:30 p.m.), from creators Seth Green, Matthew Senreich and Tom Root, also charted solid growth compared to the same time period last year.  Adults 18-34 delivery (781,000) increased by 19% while adults 18-24 delivery (471,000) increased by 41%.  Delivery gains among men 18-34 (580,000) were even stronger, improving by 27%.  The strongest gains were earned by men 18-24, with delivery (405,000) and ratings (2.8) both increasing by 87% vs. last year.
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