Star Wars: The Clone Wars averaged 2.581 million viewers in its second season premiere on Friday night.
Via Cartoon Network/Adult Swim:
CARTOON NETWORK
- Cartoon Network’s one-hour Season 2 premiere of Lucasfilm’s STAR WARS: The Clone Wars—Rise of the Bounty Hunters (Friday, 8 p.m.) earned double-digit ratings and delivery gains among all kids and boys demos compared to the same time period last year. Kids 2-11 delivery (1,276,000) increased by 14%, kids 6-11 delivery (969,000) by 19% and kids 9-14 delivery (798,000) by 23%. Even more impressive, boys 2-11 delivery (1,098,000) grew by 28%, boys 6-11 delivery (873,000) by 33% and boys 9-14 delivery (725,000) by 31%.
- Overall, Friday night’s complete prime time performance (8-10 p.m.) charted significant ratings and delivery improvement across all targeted demos—triple-digit increases among kids 6-11 and kids 9-14—compared to the Friday prime time average across 3rd Quarter ’09. Kids 6-11 prime time delivery (781,000) jumped by 108% while kids 9-14 delivery (636,000) jumped by 109%. Boys 6-11 prime time delivery (701,000) advanced by 134% and boys 9-14 delivery (579,000) by 126%.
ADULT SWIM
- Across the first week of 4th Quarter ’09, Adult Swim once again ranked #1 in total day delivery of key young adult demos, out-performing all other basic cable networks among adults 18-34, adults 18-24, men 18-34 and men 18-24. Highlights from the late-night network’s weekly performance include a 16% delivery increase among adults 18-34 (459,000) and a 21% delivery increase among adults 18-49 (624,000). Adult Swim programming accounted for 21 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.
- The original BBC comedy hit THE OFFICE (Friday, 12 a.m.) continues to perform well for Adult Swim, earning 56% delivery growth among adults 18-34 (361,000) and 15% delivery growth among adults 18-24 (144,000), compared to the same time period in 2008.
Adult Swim’s newest original series TITAN MAXIMUM (Sunday, 11:30 p.m.), from creators Seth Green, Matthew Senreich and Tom Root, also charted solid growth compared to the same time period last year. Adults 18-34 delivery (781,000) increased by 19% while adults 18-24 delivery (471,000) increased by 41%. Delivery gains among men 18-34 (580,000) were even stronger, improving by 27%. The strongest gains were earned by men 18-24, with delivery (405,000) and ratings (2.8) both increasing by 87% vs. last year.
2.5 million? That’s actually pretty good for Cartoon Network.
I think the premiere for Season two would have been higher had it not aired opposite the Suite Life one hour episode. Still, that’s pretty good numbers. Also, nice to see Titan Maximum improve its ratings from the premiere in 18-34.
Yeah, that means if it were a movie release, it would have done, wow, $16 million at the box-office. That’s pretty lame for “Star Wars.” I love how they say they did double-digit gains vs. the same time period last year….since the same time period last year did NOT actually feature “Clone Wars.” They’re comparing it to another show!
It’s not even beating “Spongebob Squarepants.”
“Spongebob Squarepants” is trouncing “Star Wars,” for God’s sake.
The real story here is how fall “Star Wars” has fallen, and how Lucas will continue beating this horse until it’s dead, its remains have been absorbed into the ground, and there’s no hope of ever resurrecting it. So much for “Star Wars” being popular anymore. Now, 2.5 million kids watch it as a cartoon on a Friday night. That’s kind of sad.
Amazing how even with MNF on ESPN, Adult Swim can still rank number 1 with adults 18-34.
Also, to be fair Spongebob beats a lot of shows. Did Clone Wars beat out The Troop and Penguins of Madagascar on Friday night?
this beat Dullhouse and Smallville, among other shows which aired on Friday.
Adult Swim’s fame is well-deserved. Most channels have pretty much nothing to watch at night, but Adult Swim always provides people with entertaining programs. I thought Titan Maximum was pretty entertaining and I’m hoping that eventually the people in charge of Adult Swim will increase its air-time to half an hour.