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TV Ratings: Most shows down Castle flat (in finals); Heroes sinks further

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October 6th, 2009

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Scoreboard FOX CBS ABC Uni NBC CW
Adults 18-49: rating/Share 4.1/10 3.8/9 3.6/9 2.7/7 1.8/4 1.1/2
Adults 18-34: Rating/Share 4.0/10 2.8/7 2.7/7 3.1/8 1.7/4 1.5/4
Total Viewers (million) 10.59 11.12 15.74 6.32 5.07 2.13

UPDATE: Sorry "Castle" fans, but between the Dancing with the Stars overrun adjustment and all the people in Minneapolis, Milwaukee and Green Bay watching Brett Favre/Monday Night Football on the local ABC affiliates, Castle didn't wind up rising after the numbers were adjusted.  In the final numbers, Castle averaged a 2.2 adults 18-49 ratings

FOX took the night with adults 18-49 and 18-34, with ABC capturing the most viewers. CBS was second in the demo categories and viewers. It's worth noting that the three hour finale of Mañana Es Para Siempre averaged a 2.7 with adults 18-49, and over 6.3 million viewers on Univision from 8p-11p.

While most everything from House to Heroes were down at least a bit versus last week ABC's lineup of Dancing with the Stars and Castle (yes, Castle!) were up.    Castle averaged a 3.0 rating with adults 18-49.  Though it will change in the finals due to DWTS overrun and likely be adjusted down, with a first half hour of a 3.2, and a second half hour of a 2.7, it's looking to be noticeably up versus last week.

It could be that everyone was watching Brett Favre beat his old team.  It could also be that ABC got a boost because we hear in Minneapolis, ESPN's Monday Night Football broadcast was simulcast on the local ABC affiliate.  Those numbers are included in below, but will be stripped out in the finals.  Update: I just heard that the game was simulcast on ABC in the Milwaukee market as well.

NBC is getting shellacked on Mondays now, Heroes continues to sink, Trauma dove below a 2.0 and The Jay Leno Show averaged a 1.4 and under 5 million viewers.  NBC is touting that Heroes is still very popular with the DVR viewers, but while an interesting talking point, not particularly helpful when it comes to the show's prospects for sticking around.

House was still Monday's top show, but was down about .6 with adults 18-49 from last week's preliminary numbers.  Lie To Me was up a tick though, even with the lessened lead-in versus last week.

In the late night wars Letterman's Late Night on CBS crushed Conan's The Tonight Show on NBC with adults 18-49 in very preliminary results :

  • Conan O'Brien (0.8/3 in 18-49 in local people meters) trailed CBS's Late Show (1.3/5) in Nielsen's 24 local markets with People Meters.  Conan tied Late Show in adults 18-34 (0.6/3 vs. 0.6/3).
  • At 12:35 a.m., Jimmy Fallon (0.5/3 in 18-49 in local people meters) trailed CBS's LATE Late Show (0.7/5).  Jimmy tied Ferguson in 18-34 (0.4/3 vs. 0.4/3).

CBS comedies + CSI Miami were also down versus last week, though the 9p-11p block was still strong.

Full details:

Time Net Show 18-49 Rating/Share Viewers (Millons)
8:00 FOX House 5.1/13 13.06
CBS How I Met Your Mother 3.4/9 8.23
ABC Dancing with the Stars 3.7/9 17.11
NBC Heroes 2.3/6 5.41
CW One Tree Hill 1.0/3 2.19
8:30 CBS Accidentally on Purpose 2.8/7 7.22
9:00 CBS Two and a Half Men 4.3/10 13.07
ABC Dancing With the Stars 4.2/10 18.48
FOX Lie To Me 3.0/7 8.12
NBC Trauma 1.8/4 5.49
CW Gossip Girl 1.1/2 2.07
9:30 CBS The Big Bang Theory 4.5/10 12.25
10:00 CBS CSI: Miami 3.9/10 12.96
ABC Castle 3.0/7 11.46
NBC The Jay Leno Show 1.4/4 4.31

You can see TV ratings from other recent Overnight ratings reports here.

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All numbers are Live+SD.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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