via CW voodoo press release:
9021-OH SO MUCH DRAMA ON TUESDAY!
90210 Builds to Match Season Highs in Women 18-34 and Adults 18-49;
Scores Second Best Ratings This Season in Adults 18-34
MELROSE PLACE Delivers Week-to-Week Gains in Every Key Category
October 7, 2009 (Burbank, CA) – The CW’s Tuesday night drama club of 90210 and MELROSE PLACE were on the rise, building off their week earlier performance in key demos, with 90210 matching season highs in women 18-34 and adults 18-49, according to Live Plus Same Day Nielsen ratings for Tuesday, Oct. 6, 2009.
Compared to last week, 90210 improved by 4% in women 18-34 (2.5/7) and 9% in adults 18-49 (1.2/3), matching its season highs in both demos. 90210 also built by 7% in adults 18-34 (1.6/5), delivering the show’s second best performance of the season. 90210 was on par with last week in women 18-49 (1.7/4), tying its second best score of the season.
MELROSE PLACE built over last week’s episode in every key category, including 7% in women 18-34 (1.6/4), 10% in adults 18-34 (1.1/3), 9% in women 18-49 (1.2/3), 13% in adults 18-49 (0.9/2) and 10% in viewers (1.6mil).
Both 90210 and MELROSE PLACE have reaped the ratings benefits in the age of the DVR, as they each see tremendous growth once Live+7 DVR viewing is factored in. In the most recent DVR data for each show (episodes from Tuesday, September 15), 90210 nearly doubled its audience with a 93% increase in women 18-34 (1.59rtg v. 3.07rtg), 86% in adults 18-34 (1.09rtg v. 2.03rtg) and 61% in total viewers (1.8M v. 2.9M). MELROSE PLACE gained an impressive 79% in women 18-34 (1.39rtg v. 2.49rtg), 74% in adults 18-34 (.94rtg v. 1.64rtg) and 53% in total viewers (1.5M v. 2.3M).