Early Ratings Tuesday: Letterman Tops Conan In 18-49, Biggest Loser Beats NCIS:LA at 9pm; Leno #2

Categories: TV Ratings

Written By

October 7th, 2009

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Several things of note:

  • Biggest Loser's second hour beat NCIS:LA in the 18-49 demo.
  • Leno was #2 again, with a 2.1 18-49 demo rating. Tuesday's definitely shaping up to be his best night of the week
  • Letterman beat Conan in the 18-49 demo again. Scandal = ratings bonus.

Here's the early shout out from NBC:

Tuesday Results:

  • From 8-10 p.m. ET, “The Biggest Loser” averaged a 3.6 rating, 10 share in adults 18-49 and 9.1 million viewers overall.  Versus an 8-9 p.m. telecast on the same night last year, "Loser" is up 16% in 18-49 (3.6 vs. 3.1) and 25% in total viewers (9.1 million vs. 7.3 million).
  • "The Biggest Loser" ranked #2 in the time period in 18-49, pulling within 0.3 of a rating point of CBS's 8-10 p.m. lineup of "NCIS" and "NCIS: Los Angeles" (3.6 vs. 3.9).  "The Biggest Loser" was #1 in the competitive time period in women 18-49 and women 18-34.
  • For its second hour, from 9-10 p.m., "The Biggest Loser" was #1 in adults 18-49, adults 18-34 and all key adult-female demographics in a highly competitive time period ahead of CBS's "NCIS: Los Angeles," ABC's "Dancing with the Stars" and Fox's "So You Think You Can Dance."
  • From its first half-hour to its fourth, "The Biggest Loser" increased its 18-49 rating by 28 percent (to a 4.1 from a 3.2) and its overall viewership by 17 percent or 1.4 million persons (to 9.8 million from 8.4 million).
  • From 10-11 p.m. ET, “The Jay Leno Show” averaged a 2.1/6 in adults 18-49; a 2.4/6 in adults 25-54 and 6.2 million viewers overall.
  • “The Jay Leno Show” ranked #2 among the major networks in the time period in adults 18-49, #3 in adults 25-54 (the key demographic for late local news) and #3 in total viewers.  Last night’s time-period competition included CBS’s “The Good Wife” and ABC’s “The Forgotten.”
  • "The Jay Leno Show" was #1 among the major networks in the time period among men 18-34 and tied for #1 among adults 18-34.
  • Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” last night’s telecast was up in adults 18-49 (2.1 vs. 1.4), adults 25-54 (2.4 vs. 1.8) and total viewers (6.2 million vs. 5.1 million).  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay's debut are: in adults 18-49, 2.1 vs. 2.2; in adults 25-54, 2.4 vs. 2.7; and in total viewers, 6.2 million vs. 6.9 million).
  • NBC is #2 for the night in adults 18-49.

In Late-Night Local People Meters Tuesday night:

  • Conan O'Brien (0.9/4 in 18-49 in local people meters) trailed CBS's Late Show (1.1/5) in Nielsen's 24 local markets with People Meters.  Conan topped Late Show in adults 18-34 (0.8/4 vs. 0.5/2).
  • At 12:35 a.m., Jimmy Fallon (0.6/4 in 18-49 in local people meters) tied CBS's LATE Late Show (0.6/4).  Jimmy out-delivered Ferguson in 18-34 (0.5/4 vs. 0.2/2).
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