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Early Ratings Tuesday: Letterman Tops Conan In 18-49, Biggest Loser Beats NCIS:LA at 9pm; Leno #2

Categories: TV Ratings

Written By

October 7th, 2009

the-biggest-loser-trainers

Several things of note:

  • Biggest Loser's second hour beat NCIS:LA in the 18-49 demo.
  • Leno was #2 again, with a 2.1 18-49 demo rating. Tuesday's definitely shaping up to be his best night of the week
  • Letterman beat Conan in the 18-49 demo again. Scandal = ratings bonus.

Here's the early shout out from NBC:

Tuesday Results:

  • From 8-10 p.m. ET, “The Biggest Loser” averaged a 3.6 rating, 10 share in adults 18-49 and 9.1 million viewers overall.  Versus an 8-9 p.m. telecast on the same night last year, "Loser" is up 16% in 18-49 (3.6 vs. 3.1) and 25% in total viewers (9.1 million vs. 7.3 million).
  • "The Biggest Loser" ranked #2 in the time period in 18-49, pulling within 0.3 of a rating point of CBS's 8-10 p.m. lineup of "NCIS" and "NCIS: Los Angeles" (3.6 vs. 3.9).  "The Biggest Loser" was #1 in the competitive time period in women 18-49 and women 18-34.
  • For its second hour, from 9-10 p.m., "The Biggest Loser" was #1 in adults 18-49, adults 18-34 and all key adult-female demographics in a highly competitive time period ahead of CBS's "NCIS: Los Angeles," ABC's "Dancing with the Stars" and Fox's "So You Think You Can Dance."
  • From its first half-hour to its fourth, "The Biggest Loser" increased its 18-49 rating by 28 percent (to a 4.1 from a 3.2) and its overall viewership by 17 percent or 1.4 million persons (to 9.8 million from 8.4 million).
  • From 10-11 p.m. ET, “The Jay Leno Show” averaged a 2.1/6 in adults 18-49; a 2.4/6 in adults 25-54 and 6.2 million viewers overall.
  • “The Jay Leno Show” ranked #2 among the major networks in the time period in adults 18-49, #3 in adults 25-54 (the key demographic for late local news) and #3 in total viewers.  Last night’s time-period competition included CBS’s “The Good Wife” and ABC’s “The Forgotten.”
  • "The Jay Leno Show" was #1 among the major networks in the time period among men 18-34 and tied for #1 among adults 18-34.
  • Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” last night’s telecast was up in adults 18-49 (2.1 vs. 1.4), adults 25-54 (2.4 vs. 1.8) and total viewers (6.2 million vs. 5.1 million).  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay's debut are: in adults 18-49, 2.1 vs. 2.2; in adults 25-54, 2.4 vs. 2.7; and in total viewers, 6.2 million vs. 6.9 million).
  • NBC is #2 for the night in adults 18-49.

In Late-Night Local People Meters Tuesday night:

  • Conan O'Brien (0.9/4 in 18-49 in local people meters) trailed CBS's LATE SHOW (1.1/5) in Nielsen's 24 local markets with People Meters.  Conan topped LATE SHOW in adults 18-34 (0.8/4 vs. 0.5/2).
  • At 12:35 a.m., Jimmy Fallon (0.6/4 in 18-49 in local people meters) tied CBS's LATE LATE SHOW (0.6/4).  Jimmy out-delivered Ferguson in 18-34 (0.5/4 vs. 0.2/2).
  • (72) Comments - Add Yours!

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    1. Chuck Tranberg

      Tuesday, with the exception of Sunday night, is turning into NBC’s best night. “The Biggest Loser” gains each hours and demos are pretty good. Leno certainly has his best night on Tuesdays. He had a big increase in both total numbers and demos from Monday.

    2. The Live Feed says The Good Wife slipped to 2.9. I’m getting worried; it’s the best new show this season.

    3. Jonathan B.

      The two NCISes only averaged 3.9? That’s a pretty big drop for one or both.

    4. jenn

      Well the original NCIS got a 4.2 and LA took a 3.7

    5. NCIS was 4.8 and Los Angeles was 4.1 last week, so it’s a huge drop.

    6. Andy

      Again, huge baseball game on TBS ripping the numbers away from the deadworks. AKA the big 4

    7. Jonathan B.

      Just saw the live feed numbers. Losing to Leno is pretty humiliating for The Forgotten, but Dancing isn’t doing it any favors. It’s also doing better than Eli Stone did with a much smaller lead-in, so ABC will probably stick with it through November, unless Dancing somehow picks up and Forgotten doesn’t.

      Oddly enough NCIS didn’t drop too much in total viewers (It’ll top 20 million again in the finals), but it dropped a lot in the Demo. Very odd.

    8. Michael

      Ouch-Conan’s starting to routinely lose to Letterman in the demo.

    9. GSFABC

      In the early Ratings NCIS was 4.6 last week.

    10. Kenny

      Ouch for ABC that meand The Forgotten is even lower than last week OOOPSSSS…..

    11. The1337, The Good Wife looks like a bubble show come the end of the season. You’ll have a long time to worry.

    12. idizzle

      Unless this starts a trend of losing 0.5 demo points every week, NCIS and spin off aren’t really the shows that need worry here.

    13. Jack

      It is no surprise Conan is losing to Dave. Dave has a sex scandal. People now want to tune in to see what he does next.

    14. HogWash

      I’m shocked that BL beat NCIS:LA in the demo! Good for them, maybe NCIS:LA won’t be the mega hit that everyone thought it would be. Wonder what will happen to it when Idol comes back?

    15. nsfan

      These are only the early numbers. We will see what kind of drop/gain the NCIS shows and Good Wife will have when the finals come in. Right now it’s just spin for NBC.

    16. Oops, my mistake. NCIS got 4.6 last week. 4.8 was the last half hour.

    17. Jack, I agree, and I would guess a month from now we’ll be back to Dave winning with overall viewers and Conan winning the demos. But if it doesn’t shake out like that then, it will be “news”

    18. nsfan, unlike last night’s big changes between early and final numbers which had some big reasons, Tuesday’s changes are likely to be typically small.

    19. nsfan — they are the fast national numbers, not metered markets. There’s not really any event like Monday night and ABC had with the MNF football game on Monday. My guess is the changes won’t be more than a tick or two either way in the finals.

      I am interested to see how TBS did last night though. The 163rd game of the MLB season for Detroit and Minnesota was a very exciting game, that ran well into primetime on the east coast. Could be a few NCIS fans stuck with the baseball!

    20. GSFABC

      The1337 you were right, in the finals NCIS got 4.8

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