via press release:
TELEFUTURA’S HIT NOVELA “VECINOS” (NEIGHBORS) HELPS SOLIDIFY BROADCASTER’S #2 SPANISH-LANGUAGE NETWORK POSITION IN THE TIME PERIOD DURING DEBUT WEEK
Novela Attracts An Average of One Million Viewers 2+ and Over Half a Million Adults 18-49
MIAMI, FL, OCTOBER 7, 2009 –TeleFutura, one of the largest Spanish-language networks in the U.S. and the ideal entertainment alternative for Hispanics across the nation, announced today that its new novela “Vecinos” (“Neighbors”; M-F 10:30pm ET/PT, 9:30pm Central) delivered impressive audience levels in its first week, helping the broadcaster solidify its position as the #2 Spanish-language network in the M-F 10-11pm time period. Off to a great start during the competitive early weeks of the broadcast season, “Vecinos” averaged one million Total Viewers 2+, nearly 700,000 Adults 18-49, nearly 400,000 Adults 18-34 and over 400,000 Persons 12-34. Moreover, this latest addition to TeleFutura’s primetime block, along with the hit novela “Yo Soy Betty, La Fea” (I Am Ugly Betty) attracted more viewers than Telemundo’s broadcast of “Los Victorinos” during the 10-11pm hour.
AVERAGE AUDIENCE (000)
TF "Yo Soy Betty, La Fea/Vecinos" Wk Avg.
TEL "Victorinos" Wk Avg
TeleFutura vs. Telemundo % ADV.
Source: The Nielsen Company, NPM (09/28/2009-10/02/2009) 10pm-11pm. Due to “Rumbo Al Mundial” airing on Telemundo, Wednesday (09/30/2009) excluded from TeleFutura vs. Telemundo 10pm-11pm comparison. Live+SD.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net