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TV Ratings Tuesday: CBS Wins, But NCIS, NCIS:LA, Good Wife Slip, And The Gap Closes

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Written By

October 7th, 2009

Mark-Harmon-Gibbs-NCIS

Scoreboard CBS NBC FOX ABC Uni CW
rating: Adults 18-49 3.6/10 3.1/8 2.8/8 2.0/5 1.4/4 1.0/3
Rating: Adults 18-34 2.3/7 2.3/7 2.7/8 1.3/4 1.7/5 1.3/4
Total Viewers (million) 16.452 8.111 6.378 8.343 3.726 1.874

CBS won again on Tuesday night in the adults 18-49 demo ratings, but their numbers are slipping back towards the competition's.

CBS was still the 18-49 winner on Tuesday night, but its margin of victory is narrowing as its ratings fell across the board while NBC's held steady, and Fox's ticked up a tenth vs. last Tuesday. Fox jumped ahead of CBS in the adults 18-34 demo for the night, as the network further entrenched itself as an 18-34 power this fall.

At 8pm, NCIS fell 13% in the 18-49 demo from last week to a 4,2 rating. Hell's Kitchen was up 3% vs. last week in the 18-49 demo (3.2 rating vs. 3.1). Biggest Loser and Shark Tank were all effectively flat in the 18-49 ratings vs. last week in the hour. 90210 was up a tenth of a ratings point in adults 18-49, and stable in the CW target women 18-34 (2.4 rating).

At 9pm, NCIS:LA slipped to a 3.6 18-49 rating for the hour, putting it behind Biggest Loser's 9pm hour which averaged a 3.9 18-49 rating. So You Think You Can Dance was up 4% in the 18-49 demo from last week (2.5 vs. 2.4 18-49 rating). Dancing with the Stars continues to suffer, falling to a 2.5 18-49 demo rating, its lowest ever for a regularly scheduled episode. Like 90210, Melrose Place was up a tenth in the 18-49 demo to a 0.9 rating, and stable with women 18-34 (1.5 rating).

At 10pm, The Good Wife was down 9% in the 18-49 demo from last week to a 2.9 rating, but since NCIS:LA fell further, the retentionistas will celebrate because its "retention" improved. Huh? The Jay Leno Show slipped to a 2.1 demo rating, its lowest on a Tuesday, but that was still enough to beat the forgotten, which was effectively flat vs. last Tuesday with a 2.0 18-49 rating.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 CBS NCIS 4.0 12 19.165
NBC The Biggest Loser 3.2 9 8.374
FOX Hell's Kitchen 3.0 9 6.907
ABC Shark Tank 1.4 4 5.266
CW 90210 1.2 3 2.218
8:30 CBS NCIS 4.3 12 20.528
FOX Hell's Kitchen 3.5 9 7.599
NBC The Biggest Loser 3.4 9 8.745
ABC Shark Tank 1.6 4 5.576
CW 90210 1.2 3 2.162
9:00 NBC The Biggest Loser 3.8 10 9.377
CBS NCIS: Los Angeles 3.7 10 16.566
FOX So You Think You Can Dance? 2.5 7 5.563
ABC Dancing with the Stars 2.4 6 11.502
CW Melrose Place 0.9 2 1.606
9:30 NBC The Biggest Loser 4.1 10 9.773
CBS NCIS: Los Angeles 3.6 9 15.702
ABC Dancing with the Stars 2.6 7 12.096
FOX So You Think You Can Dance? 2.4 6 5.441
CW Melrose Place 0.8 2 1.512
10:00 CBS The Good Wife 3.0 8 13.738
NBC The Jay Leno Show 2.2 6 6.529
ABC the forgotten 2.1 6 8.328
10:30 CBS The Good Wife 2.8 8 13.015
NBC The Jay Leno Show 2.0 6 5.867
ABC the forgotten 1.8 5 7.288

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Late night results direct from NBC:

In Late-Night Local People Meters Tuesday night:

Conan O'Brien (0.9/4 in 18-49 in local people meters) trailed CBS's Late Show (1.1/5) in Nielsen's 24 local markets with People Meters. Conan topped Late Show in adults 18-34 (0.8/4 vs. 0.5/2).

At 12:35 a.m., Jimmy Fallon (0.6/4 in 18-49 in local people meters) tied CBS's LATE Late Show (0.6/4). Jimmy out-delivered Ferguson in 18-34 (0.5/4 vs. 0.2/2).

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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