via MTV release:
MTV’S “MAKING HIS BAND” FINALE GIVES UNTAPPED TALENT AN OPPORTUNITY TO HOP ABOARD THE LAST TRAIN TO PARIS WITH SEAN “DIDDY” COMBS
Making His Band Season Finale Airs Saturday October 10, 2009 at 9:00pm ET/PT
For a sneak peek of the finale episode click HERE.
New York, NY – October 8, 2009) – MTV’s “Making His Band” has taken music lovers on a fantastic voyage. This Saturday, October 10 at 9:00pm ET/PT, Sean “Diddy” Combs will put the remaining singers and musicians to the test marking the end of the road for some while the select few get their ticket to the LAST TRAIN TO PARIS tour. Diddy, Dirty Money and the judges will decide which of the undiscovered artists have the skill and swag to become members of his back-up band as he promotes his upcoming project.
In the explosive season finale, viewers will watch as the remaining finalist touch down on the east coast to audition for the gig of a lifetime. In a New York minute, the finalist will face an intense practice schedule and a show stopping makeover as they prepare to face the judges one last time. The contestants will have a final opportunity to prove they have the talent to take the stage alongside Diddy.
Viewers can head over to MTV.com to see a special sneak peek, exclusive bonus footage along with full episodes.
“Making His Band” is Executive Produced by Sean “Diddy” Combs, Ted Iredell and Perry Dance. Sue Langham will serve as Co-Executive Producer. Jacquelyn French is the MTV executive in charge for MTV.
About MTV:
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 27 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com grew a healthy +9% from 1Q09, averaging 23.6M unique visitors for the second quarter of 2009. The site continues to grow video content streams, up significantly from 1Q09 by +15%, generating a whopping 262.2M streams in Q209, a +7% increase from the same time period last year. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.
Nice to see MTV doing some promotion for the show it seemed to have given up on a long time ago. In all fairness, Diddy also failed to promote the show save a tweet here and there. His focus is squarely on HIS “singing” career. We shall see how that goes.
It’s a great show by the way. One of the best, if not the best, of the entire Making the Band franchise. The focus is on real talent, determined individuals, and not just pretty faces with smooth moves.
I’ve watched MHB from the beginning and also think it’s a great show. It’s just that when you focus SOLEY on the musicianship and talent, then it can get a bit boring. You NEED a cat fight every now and then to keep you interested. Not every one who tunes into this show, especially MTB 1-4 fans, are music geeks who can appreciate the pure display of musical talent and competition accented with only a funny face or two and a shoulder hunch/hand gesture every now and then. If MHB’s ratings suffered because the usual market for Diddy’s previous MTV shows are not feeling this incarnation (and it seems like they’re not-hence the Monday to Saturday move) then it’s understandable because the expectation going in wasn’t met.
As far as the promotion for MHB goes, this probably had more to do with Diddy’s limbo situation with Atlantic, Interscope and Bad Boy. Diddy was supposed to release Last Train To Paris on 9/22/09 via Atlantic/Bad Boy, but due to contract negotiations the album was pushed back about 2x before finally being set for release in March 2010 on Interscope. The MHB show was supposed to coincide with the marketing for and release of LTTP. Since there was no release to speak of and marketing costs money, then I’m sure they just let everything ride and were just happy to have a consistent vehicle to drive their product to the people for a specific time. My only worry is that due to the poor ratings of not only MHB, but StarMaker too, that Diddy might not have another chance to push LTTP next Spring via another MTV “reality” show. I’ll keep my fingers crossed!