THEY ONLY COME OUT AT NIGHT!
THEUp 100% Year-To-Year in The CW’s Target Demographic of Women 18-34
VAMPIRE Ranks Second in Time Period in Women 18-34 and First for the Night Among All Broadcasters in Female Teens With 155% Year-To-Year Growth
VAMPIRE and SUPERNATURAL Make It Another Killer Thursday For The CW With Double-Digit Year-To-Year Growth Across Key Demos
SUPERNATURAL Up Year-To-Year in Adults and Women 18-34
October 9, 2009 (Burbank, CA) – THE Thursday, Oct. 8, 2009.scared up a strong audience during its first October (otherwise known as “Vampire History Month”) airing, according to preliminary live plus same day Nielsen ratings for
THEsoared to 100% year-to-year growth in The CW’s target demographic, women 18-34, with a 2.6/8, good for a second place ranking in the time period. VAMPIRE also wooed more female teens than any other show on broadcast last night with a 2.8/11, an absolutely batty 155% increase from the time period a year ago. Additionally TVD grew 20% year-to-year in adults 18-34 with a 1.8/6 and 69% in women 18-49 with a 2.2/6. The show also equaled its bloody good total viewer number from a week ago of 3.5M. The episode, titled “You’re Undead To Me,” was mighty fine, btw.
THEand SUPERNATURAL combined for another strong Thursday for The CW, with impressive year-to-year growth across all demos including 58% in women 18-34 (1.9/6), 38% in female teens (1.8/7), 14% in adults 18-34 (1.6/5) and 23% in women 18-49 (1.6/4).
SUPERNATURAL, with its “Fallen Idols” episode that featured great stuff in a wax museum with James Dean, Abraham Lincoln and Paris Hilton (!), grew 8% year-to-year in both adults 18-34 (1.4/4) and women 18-34 (1.3/3).