THEY ONLY COME OUT AT NIGHT!
THE Vampire Diaries Up 100% Year-To-Year in The CW’s Target Demographic of Women 18-34
VAMPIRE Ranks Second in Time Period in Women 18-34 and First for the Night Among All Broadcasters in Female Teens With 155% Year-To-Year Growth
VAMPIRE and SUPERNATURAL Make It Another Killer Thursday For The CW With Double-Digit Year-To-Year Growth Across Key Demos
SUPERNATURAL Up Year-To-Year in Adults and Women 18-34
October 9, 2009 (Burbank, CA) – THE Vampire Diaries scared up a strong audience during its first October (otherwise known as “Vampire History Month”) airing, according to preliminary live plus same day Nielsen ratings for Thursday, Oct. 8, 2009.
THE Vampire Diaries soared to 100% year-to-year growth in The CW’s target demographic, women 18-34, with a 2.6/8, good for a second place ranking in the time period. VAMPIRE also wooed more female teens than any other show on broadcast last night with a 2.8/11, an absolutely batty 155% increase from the time period a year ago. Additionally TVD grew 20% year-to-year in adults 18-34 with a 1.8/6 and 69% in women 18-49 with a 2.2/6. The show also equaled its bloody good total viewer number from a week ago of 3.5M. The episode, titled “You’re Undead To Me,” was mighty fine, btw.
THE Vampire Diaries and SUPERNATURAL combined for another strong Thursday for The CW, with impressive year-to-year growth across all demos including 58% in women 18-34 (1.9/6), 38% in female teens (1.8/7), 14% in adults 18-34 (1.6/5) and 23% in women 18-49 (1.6/4).
SUPERNATURAL, with its “Fallen Idols” episode that featured great stuff in a wax museum with James Dean, Abraham Lincoln and Paris Hilton (!), grew 8% year-to-year in both adults 18-34 (1.4/4) and women 18-34 (1.3/3).
year-to-year?
I’m sure you mean week-to-week.
no, Vampire Diaries is getting more than twice as many Women 18-34 as Smallville got last year in the same time slot.
That’s great!!
If you set the bar low enough, you’re sure to clear it by a ton!
good for CW i guess..
on another note, your website seems to be getting flaky again..
Why did they word the press release like that? They didn’t even mention Smallville at all.
And where is the full season renewal???
I thought Paris Hilton was a hoot on Supernatural yesterday. And, God help me, I’m really liking The Vampire Diaries.
Surely a back 9 is a done deal for TVD.
Too early for Thursday lineup renewals for next year? It is the only bright spot CW has . . . . .
Dawn is an idiot. I mean im really shocked that no full season renewal yet! I mean is nobody at the CW telling her if she cant figure it out on her own that TVD is new top show on the CW?