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TV Ratings: Tim Tebow was back; Florida beat LSU; SEC on CBS > Big Ten on ABC

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October 11th, 2009

FLORIDA_V_LSU

Scoreboard CBS FOX ABC NBC
Rating/Share: Adults 18-49 3.4/11 1.8/6 1.3/4 0.8/3
Total Viewers (million) 10.06 5.23 4.21 3.87

Note: coverage of live events like last night's  NCAA College Football telecasts on CBS and ABC, and the President's Cup on NBC makes those numbers  approximate and subject to greater than normal adjustment.

See definitions below for more information on these Fast Affiliate ratings.

The number one Florida Gators went to Baton Rouge to face the number four LSU Tigers and came away with a 13-3 victory, and CBS  Tim Tebow and the Florida vs. LSU game were a much bigger draw than the ABC game feturing Michigan at number 12 Iowa.  Iowa hung on to win 30-28, but not nearly as many people saw it.

Even though the results here are approximate, and will certainly be adjusted quite a bit,  CBS will still come out on top by a fairly wide margin.  And barring surprising adjustments, ABC's coverage will trail FOX's normal Saturday fair of COPS and America's Most Wanted.

Approximately 90 minutes of overrun into primetime fo coverage of the President's Cup golf coverage at Harding Park in San Francisco was watched by a relative few on NBC.  It also throws off NBC's results (and times) a bit more than normal.

All the details below are courtesy of Marc Berman including the half hourly detail for the Florida vs. LSU game.  I didn't see the data directly and I don't have any explanations for the drop at 9:30pm, though the last half hour was certainly impressive for a Saturday night.

Details:

Time Net Show 18-49 Rating/Share Viewers (Millons)
8:00 CBS College Football: Florida vs. LSU (8p-11p) 3.4/6 10.06
FOX COPS 1.8/6 5.11
ABC College Football: Michigan vs. Iowa (8p-11p) 1.3/4 4.21
NBC Golf: Presidents cup (8p-9:30p) 0.6/2 3.70
9:00 FOX America's Most Wanted 1.9/6 5.34
9:30 NBC Trauma (R) 0.6/2 2.73
10:00 NBC Law & Order: SVU (R) 1.2/3 4.70
Half Hourly detail for Florida vs. LSU
8:00 CBS College Football: Florida vs. LSU 2.7/9 8.35
8:30 CBS College Football: Florida vs. LSU 3.2/11 8.88
9:00 CBS College Football: Florida vs. LSU 3.5/11 10.79
9:30 CBS College Football: Florida vs. LSU 2.9/9 8.95
10:00 CBS College Football: Florida vs. LSU 3.8/12 10.92
10:30 CBS College Football: Florida vs. LSU 4.0/13 11.46

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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