via press release:
THE CW SHOWS LARGEST PERCENTAGE GAINS FROM DVR VIEWING ACROSS THE BOARD FOR ANY BROADCAST NETWORK DURING “PREMIERE WEEK”
90210 BIGGEST PERCENTAGE GAINER OF ANY NETWORK SHOW, INCLUDING TRIPLE DIGIT GROWTH IN SEVERAL DEMOGRAPHICS
THE Vampire Diaries, Gossip Girl, Top Model and One Tree Hill All Show Significant Audience Growth in Live Plus Seven Ratings
October 12, 2009 (Burbank, CA) – The CW Network showed the largest percentage ratings gains of any broadcast network during the “premiere week” of September 21-27, 2009, according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW’s biggest increase came in its target demographic of women 18-34 (69%, 1.42rtg v. 2.40rtg), followed by adults 18-34 (65%, 1.05rtg v. 1.73rtg), and
women 18-49 (61%, 1.14rtg v. 1.84rtg).
For the third consecutive week since its September 8 premiere, 90210 scored the largest percentage ratings gains of any show on television across a number of key demographics and total viewers, including triple digit gains in The CW’s target demographic of women 18-34 (114%, 1.30rtg v. 2.78rtg), women 18-49 (116%, .95rtg v. 2.05 rtg). The show also registered impressive increases in adults 18-34 (97%, .96rtg v. 1.89rtg), adults 18-49 (92%, .73rtg v. 1.40rtg) and total viewers (73%, 1.5M v. 2.6M).
Freshman hit THE Vampire Diaries also saw nocturnal audience growth across the board in live-plus 7, including women 18-34 (61%, 2.08rtg v. 3.35rtg), adults 18-34 (64%, 1.40rtg v. 2.29rtg), women 18-49 (52%, 1.93rtg v. 2.93rtg) and total viewers (41%, 3.3M v. 4.6M).
Veteran hits Gossip Girl and AMERICA’S Next Top Model also benefited from strong DVR usage, with GG up in women 18-34 (71%, 2.00rtg v. 3.41rtg), adults 18-34 (71%, 1.30rtg v. 2.22rtg), women 18-49 (67%, 1.30rtg v. 2.17rtg) and total viewers (53%, 1.7M v. 2.6M); while ANTM soared in women 18-34 (85%, 1.65rtg v. 3.06rtg), adults 18-34 (72%, 1.13rtg v. 1.94rtg), women 18-49 (65%, 1.47rtg v. 2.43rtg) and total viewers (42%, 2.3M v. 3.3M).
The land of One Tree Hill also saw considerable gains across the board including women 18-34 (49%, 1.83rtg v. 2.72rtg), adults 18-34 (47%, 1.25rtg v. 1.84rtg), women 18-49 (53%, 1.24rtg v. 1.90rtg) and total viewers (37%, 1.9M v. 2.6M).
hmm. nothing about MP? DVR ratings just as bad as regular ratings?
So, not even a mention of Smallville’s #1 gain in demo % *sigh*
nothing about Smallville either.
WOW they didn’t even mention Smallville. CW = pure suckage
wtf? CW SUCKS!!! where is Smallivlle there?
Smallvile premiered a week after, they’re talking about the premire week.
Any stats for Smallville about the W18-34, and W18-49 demo growth from DVR?
Soooo, did they write this before the DVR numbers for Smallville came in or what? No mention at all? Lame.
“premiere week” of September 21-27, 2009
Smallville premiere Septemebr 25th and the reason CW is #1 that week is because Smallville
Will The CW ever acknowledge Smallville achivements?
I am really surprised CW didn’t use the press release to make any comments about MP? Didn’t the previous press release about DVR numbers mention MP?
@cool, Smallville premiered the week they’re talking about.
Check out this thread for SV info, which had the highest percentage demo gains, tied with Dollhouse.
http://tvbythenumbers.com/2009/10/12/dollhouse-premiere-18-49-rating-increases-to-a-1-5-via-dvr-hopeful-or-futile/30214
Why no mention of Smallville?
I’d say write to them on the cw website (in the feedback section). I doubt we’ll get any answers but maybe next time they won’t “conveniently” ignore SV. God I hate them. Once Smallville has wrapped up, I can’t wait to see CW fail.
CW sucks at recognising how awesome Smallville keeps doing. They’re #1 in the DVR figures because of Smallville. Show some respect, CW.
By the way, the date for this article is 12 October. I am positive they had ample of time to include Smallville’s feat. Plain and simple? They didn’t want to.
Leslie, DVR Live+7 numbers for the week of Sept 21-27 became available just this morning. It was still plenty of time for CW to include whatever they wanted in a press release, but it’s not like they were available days or weeks ago.
What could be reason to not include Smallville
Bill do you have any info in regards to Smallville’s W18-314 and W18-49 demo increase with DVR usage?
it’s true, Smallville saw more growth from Live+SD both on an absolute and on a percentage basis in both 18-49 and overall viewing than Vampire Diaries that week.
I suspect this is exactly why the Smallville information is NOT in the press release. Its not really a conspiracy against Smallville, it’s just that celebrating its success comes at the expense of shows CW cares about more. Plus those other shows likely did experience better increases in the demo CW cares about, W18-34.
OK, perhaps that is a conspiracy against Smallville. Perhaps CW is also discounting it for “Friday night effect” (top two shows in terms of % increase were from Friday nights).
While I regard press release tea leaf reading in order to glean actual information about what a network is thinking as folly, the CW certainly has hit a raw nerve with fans with its omission of Smallville in this release. I would read nothing into it that wasn’t already a given. (i.e. Dawn loves the shows she developed best)
I am still firmly in the “if the cast/producers of Smallville want to come back, they will be back” camp.
I know the figures for Sept 21-27 weren’t available until this morning. My point is that they STILL had plenty of time to include it and didn’t want to. I don’t buy into, oh, we made a mistake and missed it.
Bull.Crap. CW has no respect for Smallville and the awesome feat it just accomplished.