Versus United Football League Kickoff Game Nearly Unwatched

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The Oct. 8 [UFL] season opener posted a .11 (146,000 viewers) in the key 18-to-49 demo in “live plus same day” performance. That was down about 13% by one measure from Versus’ average for the 52-week season that ended last month.

The UFL kickoff game also yielded a .14 household rating, down from the .19 (220,000 homes) that marked the Versus average for the 2009-10 season. The game did go against a college game on ESPN and the baseball playoffs.

via MediaPost.

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