Robert earlier had a post on the Imus premiere day ratings, but for his first week's average to beat Squawk Box, even in just average viewers is surprising to me.
Imus in the Morning averaged a .2 rating and 148,000 viewers P2+ in its 6-9 a.m. timeslot for the week of October 5-9.
That was good enough to just beat CNBC’s Squawk Box, which averaged 145,000 viewers P2+.
lots more information where that came from at Broadcasting & Cable.
We do have Squawk Box ratings as part of our daily cable news ratings, but sadly we do not get Fox Business ratings.