Star Wars: The Clone Wars sees double-digit gains in all kids demos
via Cartoon Network/Adult Swim:
- Following solid gains for the Season 2 premiere compared to the same time period last year, Lucasfilm’s STAR WARS: THE CLONE WARS (Friday, 8 p.m.) earned considerable double-digit delivery and ratings gains across all kids demos. Delivery of kids 2-11 (1,116,000) increased by 50%, delivery of kids 6-11 (851,000) increased by 79% and delivery of kids 9-14 (624,000) increased by 75%. Boys demos proved even stronger with boys 2-11 delivery (835,000) advancing by 65%, boys 6-11 delivery (677,000) by 81% and boys 9-14 delivery (536,000) by 91%.
Adult Swim’s weekly telecast of the now-classic BBC version of THE OFFICE starring Ricky Gervais continues to perform well with young adults on Friday nights at midnight. Compared to the same time period last year, delivery of adults 18-34 (1,131,000) improved by 31%, delivery of adults 18-24 (692,000) by 40% and delivery of adults 18-49 (1,560,000) by 43%.