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Thanks To Extra Football, CBS Has Big Primetime In Week 3

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October 13th, 2009

CBS is thanking the football gods for the good fortune last week that allowed it win the adults 18-49, 25-54 and average viewership broadcast primetime averages for the third week of the broadcast primetime season ending October 11, 2009. Saturday night's Florida v. LSU game and Sunday evening's NFL overrun into primetime (and the boosts it gave to other programs) was enough extra to provide the margins of victory.

Even with CBS' unusual fall performance, Fox still topped the adults 18-34 primetime average for the week. Its programming changes this fall have provided it with a substantial boost in the adults 18-34 demo. Now they've got their fingers crossed that the baseball ALCS will go 7 games.

Note that the chart includes RATINGS not VIEWERSHIP as was typical in our weekly network ratings posts prior to July, 2009.

You can see past week's broadcast network primetime weekly TV ratings results here.

101109NetworkWeeklyRatings3

Each rating point is a percentage of the US TV population in that demographic group and equals: 2.90 million viewers, 1.32 million adults 18-49, 0.68 million adults 18-34 and 1.24 million adults 25-54.

Sadly, we will no longer be having a Tiny Network Showdown! since MyNetworkTV ratings averages are not being reported by Nielsen, since they are no longer classed as a network but are now a "programming service".

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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