We’re three weeks into the broadcast primetime season (through October 11, 2009) and CBS can claim the current lead in the important primetime adults 18-49 ratings as well as adults 25-54 and average viewership. Fox’s youth targeting this fall continues to pay off as they’re leading in the adults 18-34 ratings.
Each rating point is a percentage of the US TV population in that demographic group and equals: 2.90 million viewers, 1.32 million adults 18-49, 0.68 million adults 18-34 and 1.24 million adults 25-54.
Sadly, we will no longer be having a Tiny Network Showdown! since MyNetworkTV ratings averages are no longer being reported by Nielsen, since they are no longer classed as a network but are now a “programming service”.
Note that the chart includes RATINGS not VIEWERSHIP as was typical in our weekly network ratings posts prior to July, 2009.
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.