Out Of Home Viewing Of Baseball Playoffs Adds 27% To Adults 25-54 Numbers

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TBS’ coverage of the 2009 Major League Baseball Division Series enjoyed a significant lift from out-of-home viewing, as the network’s delivery of adults 25-54 improved 27 percent upon application of Arbitron Portable People Meter data.

On the first day of postseason baseball (Oct. 7), TBS averaged 2.22 million adults 25-54, per Nielsen live-plus-same-day ratings data. Arbitron’s measurement of OOH viewing in the top 10 markets added another 600,000 members of the demo, bringing the three-game average to 2.82 million.

via MediaWeek

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