“Days of Our Lives” matches its best women 18-49 rating since December

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via press release:

‘DAYS OF OUR LIVES’ MATCHES ITS TOP WOMEN 18-49 RATING SINCE DECEMBER

VERSUS THE SAME WEEK LAST YEAR, ‘DAYS’ IS UP 13 PERCENT IN WOMEN 18-34 AND 21 PERCENT IN TOTAL VIEWERS

FOR THE ’09-10 SEASON TO DATE, ‘DAYS’ IS DELIVERING THE BIGGEST YEAR-TO-YEAR GAIN OF ANY MAJOR-NET DAYTIME SERIES IN TOTAL VIEWERS AND IS THE ONLY DAYTIME DRAMA UP IN WOMEN 18-49

UNIVERSAL CITY, Calif. ? October 16, 2009 ? NBC’s “Days of our Lives” has extended its hot start for the 2009-10 television season with strong results for the week of October 5-9, delivering gains versus the same week last year of 13 percent in women 18-49 viewers and 21 percent in total viewers.

For the week of October 5-9, “Days of our Lives” (1.4 rating, 9 share among women 18-49, 1.0/7 among women 18-34) tied for #2 among network daytime series in both the women 18-49 and women 18-34 demographics.  “Days” matched its highest women 18-49 rating in nearly 10 months (since the week of December 8-12, 2008), and matched its strongest women 18-34 rating in nearly four months (since June 8-12).

Compared with the same week last year, “Days of our Lives” generated increases of 13 percent in women 18-49 viewers (946,000 vs. 838,000) and 21 percent in total viewers (3.0 million vs. 2.5 million).

Season to date, “Days of our Lives” is tied for #2 in the women 18-49 race and ranks #2 outright in the women 18-34 category.

Season to date, “Days of our Lives” is up 10 percent in women 18-49 (920,000 vs. 839,000), up 7 percent in women 18-34 (362,000 vs. 339,000), up 11 percent in women 25-54 (987,000 vs. 887,000) and up 17 percent in total viewers (3.0 million vs. 2.6 million).  “Days” is generating the biggest year-to-year total-viewer gain of any daytime series on the major networks and is the only daytime drama up in women 18-49 viewers.

Ratings reflect “live plus same day” data unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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