"Late Show" tops "The Tonight Show" in viewers, adults 18-49, and adults 25-54 once again

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

October 16th, 2009

David Letterman, Late Show

To the lunatic Fringe who  suggested we were "hiding these numbers to protect Conan," they were merely delayed a day due to the Columbus Day holiday. Look for an NBC press release celebrating the adults 18-34 victory for Conan coming soon.

CBS'S CONTINUES ITS LATE NIGHT MOMENTUM

"Late Show" TOPS "THE Tonight Show" IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54 ONCE AGAIN

"The Late Late Show" Places First in Viewers, Adults 18-49 and Adults 25-54

CBS's late night momentum continued as Late Show with DAVID LETTERMAN out delivered "The Tonight Show with Conan O'Brien" in viewers, adults 18-49 and adults 25-54 for the second time in three weeks and THE LATE Late Show with CRAIG FERGUSON also placed first in viewers, adults 18-49 (tie) and adults 25-54, according to Nielsen live plus same day ratings for the week ending Oct. 9.

Late Show posted a 3.2/08 in households with an average of 4.45m viewers, up +23% in households (from 2.6/07) and +22% in viewers (from 3.66m) compared to the same week last year.

LATE SHOW beat "The Tonight Show" in households by +88% (vs. 1.7/04), viewers by +87% (vs. 2.38m), adults 25-54 by +27% (vs. 1.1/04) and +10% in adults 18-49 (vs. 1.0/04).

Season-to-date, LATE SHOW is up +22% in households (3.3/09 from 2.7/07), +23% in viewers (4.70m from 3.81m), +7% in adults 25-54 (1.5/06 from 1.4/06) and even in both adults 18-49 (1.1/05) and adults 18-34 (0.8/03).

LATE SHOW improved competitive position against "The Tonight Show" compared to last year.  CBS leads NBC by +83% in households this season (3.3/09 vs. 1.8/05) compared to trailing by -18% last year (2.7/07 vs. 3.3/08).  In viewers, LATE SHOW has an +87% advantage (4.70m vs. 2.51m) compared to trailing by -21% last year (3.81m vs. 4.80m).  In adults 25-54, LATE SHOW enjoys a +36% advantage in 2009 (1.5/06 vs. 1.1/05) compared to -13% in 2008 (1.4/06 from 1.6/06).  In adults 18-49, LATE SHOW has a +10% lead (1.1/05 vs. 1.0/04) compared to 2008's -15% (1.1/05 vs. 1.3/05).

THE LATE LATE SHOW posted a 1.5/05 in households with 1.94m viewers, up +15% in households (from 1.3/05) and +7% in viewers (from 1.82m) compared to the same week last year.  LATE LATE SHOW beat "Late Night With Jimmy Fallon" in households (vs. 1.0/04, +50%), viewers (vs. 1.32m, +47%), adults 25-54 (vs. 0.6/04, +17%) and tied in adults 18-49 (0.6/4).

Season-to-date, LATE LATE SHOW is up +7% in households (1.5/06 from 1.4/05), +9% in viewers (2.02m from 1.85m) and even in adults 18-49 (0.6/04).

LATE LATE SHOW improved competitive position against "Late Night" compared to last year.  CBS leads NBC by +36% in households this season (1.5/06 vs. 1.1/04) compared to being tied last season (1.4/05, each with Conan O'Brien hosting).  LATE LATE SHOW has a +43% advantage in viewers (2.02m vs. 1.41m) compared to trailing by -2% last year (1.85m vs. 1.88m).  In adults 25-54 (0.7/04 each) and adults 18-49 (0.6/04), LATE LATE SHOW and "Late Night" are tied in 2009.  In 2008, the programs were tied in adults 25-54 as well while CBS trailed NBC by -14% in adults 18-49 (0.6/04 vs. 0.7/04).

THE LATE LATE SHOW also topped "Jimmy Kimmel Live" by +20% in both viewers (1.94m vs. 1.62m) and adults 18-49 (0.6/04 vs. 0.5.03).

 
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