NBC’s Thursday ratings woes continued, as the season premiere of 30 Rock drew just a 3.0 rating for adults 18-49, down 27% from last year’s premiere. The CW’s Vampire Diaries hit series post-premiere highs in both adults 18-49 and 18-34 among others.
While NBC and Fox tied in adults 18-49 for the night with 2.4 ratings, they’re headed in opposite directions vs. last season. Last season Fox averaged a 1.4 18-49 rating on the comparable night (Hole in the Wall, Kitchen Nightmares), but NBC averaged a 3.5 (My Name is Earl, ER).
Overall for the night, NBC was down 0.4 ratings points from last week to just a 2.4 rating overall, with both the disappointing 30 Rock premiere and The Office Wedding in the rear view mirror, the 9pm hour dragged their numbers down. NBC’s 8pm hour of Community (up 0.1 18-49 ratings points) and Parks & Recreation (down 0.1) was flat overall , as was The Jay Leno Show at 10pm.
Update: Here’s another data point on the 30 Rock premiere ratings disappointment. The last Community episode at 9:30 (10/1/09) drew a 2.9 18-49 rating.
While ABC was flat overall on the night, FlashForward was up fractionally, Grey’s Anatomy was down to a 4.9 18-49 rating, it’s lowest ever, and Private Practice was up 0.2 18-49 ratings points to a 3.9.
CBS was up 0.2 18-49 ratings points overall from last week to a 3.5 rating, but is another net down sharply from the comparable night last season, when it scored a 4.2 rating. Compared to last season, The Mentalist improved their 10pm hour (3.4 rating vs. Eleventh Hour’s 3.2), but both Survivor (3.5 rating vs. 4.2) and CSI (3.6 rating vs. 5.2 ) are down sharply from 10/16/08. Replacing Eleventh Hour with The Mentalist seems not to have made CBS a Thursday power, but instead just held them steady. In today’s broadcast world, that’s almost a win!
The Vampire Diaries party continues at the CW as the show was up 0.2 adults 18-49 ratings points vs. last week. Supernatural was up a fraction in adults 18-49 from last week.
In Late-Night Local People Meters Thursday night:
- Conan O’Brien (1.0/4 in 18-49 in local people meters) trailed CBS’s LATE SHOW (1.1/5) in Nielsen’s 24 local markets with People Meters. Conan prevailed in adults 18-34 (0.8/4 vs. 0.5/2).
- At 12:35 a.m., Jimmy Fallon (0.7/4 in 18-49 in local people meters) tied CBS’s LATE LATE SHOW (0.7/4). Jimmy topped Ferguson in 18-34 (0.6/4 vs. 0.3/2).
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millions)|
|CW||The Vampire Diaries||1.8||5||3.854|
|NBC||Parks & Recreation||2.0||6||4.687|
|CW||The Vampire Diaries||1.9||5||3.863|
|NBC||The Jay Leno Show||1.8||5||5.269|
|NBC||The Jay Leno Show||1.7||5||5.16|
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.