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Updated: TV Ratings: Yankees win; Ugly Betty ratings ugly; Jay Leno hits lows

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October 17th, 2009

Rodriguez-Mathis

Scoreboard FOX CBS ABC NBC CW
Rating/Share: Adults 18-49 2.4/8 1.9/6 1.6/5 1.4/5 0.8/3
Total Viewers (million) 7.54 8.01 5.72 6.09 1.97

Updated with full details at 10/17 at 10:45a PDT.

Due to the nature of live sports programming the ratings for  FOX are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.

FOX won the night with the first game of the MLB American League Championship series featuring the Angels vs. Yankees.  The numbers below are significantly subject to revision so I wouldn't pay any attention to them.

Ugly Betty premiered to 5.1 million and somewhere between and a 1.4 adults 18-49 rating.  It's not Dollhouse ugly, but it's not very pretty either.   Of course it was going against stiff competition but so were Ghost Whisperer (2.0) and Medium (1.9) from 8pm-10pm when Betty aired.

The MLB playoffs were watched by  at least twice as many 18-49 year olds as Dollhouse, but this overnight post will likely be one-fourth as read as last weeks!  But what the hell.    Happy birthday, George Wendt (NORM!) who turns 61 today.  And to keep with the Friday night TV theme happy birthday to Numb3rs Alimi Ballard who celebrates his 32nd birthday today.

I'm sure baseball won the 10pm hour, but after that came 20/20 with a 2.0, which bested Numb3rs (1.8) and The Jay Leno Show (1.2).  The 1.2 for Leno was a series low, but it's lead in "Secrets of the Lost Symbol" (Matt Lauer interviewing Dan Brown about his book, and of course, the Freemasons) only pulled a 1.3.   Between that and baseball it was not a berry berry good night for Jay.

Smallville was up a tick vs. last week to a 1.1 adults 18-49 rating.  Smallville fans who don't think CW has any love for Smallville, someone from CW sent us some info about last night's results on his weekend:

Smallville delivered its largest audience (2.62mil) and best adults 18-49 (1.1/4) of the season.

In fact, this was our best performance in the time period in these categories since our last Smackdown on 9/26/08.

Adults 18-34 remains steady at a 1.1/4.

Smallville ranked second in the hour among men 18-34 (1.3/6) and men 18-49 (1.3/5), beating the big 3.

Versus comedies a year ago, SMALLVILLE is up by 38% in adults 18-34, 117% in men 18-34, 38% in adults 18-49, 117% in men 18-49 and 46% in viewers.

Full details:

Time Net Show 18-49 Rating/Share Viewers (Millons)
8:00 FOX MLB ALCS: Angels vs. Yankees 2.2/8 7.21
CBS Ghost Whisperer 2.0/7 8.21
NBC Law & Order 1.6/4 7.60
ABC Ugly Betty (season premiere) 1.3/5 5.01
CW Smallville 1.1/4 2.62
9:00 FOX MLB ALCS: Angels vs. Yankees 2.4/8 7.62
CBS Medium 1.9/6 8.04
NBC Secrets of the Lost Symbol 1.3/4 5.69
ABC Ugly Betty (season premiere) 1.4/4 5.18
CW America's Next Top Model (R) 0.6/2 1.33
10:00 FOX MLB ALCS: Angels vs. Yankees 2.6/8 7.79
ABC 20/20 2.0/6 6.97
CBS Numb3rs 1.8/6 7.77
NBC The Jay Leno Show 1.2/4 4.97

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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