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TV Ratings Saturday: Fox, Yankees Win Again

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October 18th, 2009

yankees-angels

Scoreboard FOX ABC CBS NBC
rating/Share: Adults 18-49 2.8/9 1.5/5 1.1/4 0.9/3
Total Viewers (million) 9.07 5.12 5.40 3.59

Note: coverage of live events like last night's  MLB Playoffs and NASCAR telecasts on Fox and ABC makes those numbers  approximate and subject to greater than normal adjustment. See definitions below for more information on these Fast Affiliate ratings.

Fox's ALCS baseball game #2 between the Yankees and the Angels was the big winner on Saturday night averaging a 2.8 adults 18-49 demo rating for the primetime portion, up 0.4 ratings points from Friday night's game. As the series returns to Anaheim, Fox has to be rooting for the Angels to stretch the series out to boost the ratings. Perhaps they are poking needles in their A-Rod voodoo dolls now.

The main competition on the night, the NASCAR Banking 500, was well back with a 1.5 rating.

Here are the MLB Playoff (Yankees/Angels) half hour numbers courtesy of Marc Berman/Mediaweek:

2009 American League Baseball Championship, Game 2 (Fox)
8:00 p.m. – Viewers: 7.75 million (#1), A18-49: 2.3/ 8 (#1)
8:30 p.m. – Viewers: 8.92 million (#1), A18-49: 2.7/ 9 (#1)
9:00 p.m. – Viewers: 9.63 million (#1), A18-49: 3.0/10 (#1)
9:30 p.m. – Viewers: 10.61 million (#1), A18-49: 3.4/11 (#1)
10:00 p.m. – Viewers: 8.92 million (#1), A18-49: 3.0/ 9 (#1)
10:30 p.m. – Viewers: 8.95 million (#1), A18-49: 2.7/ 9 (#1)

Details:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX MLB Playoffs Angels v. Yankees (8-10pm+) 2.8 9 9.07
ABC NASCAR Banking 500 (8-11pm) 1.5 5 5.12
CBS NCIS (repeat) 1.0 3 5.03
NBC Mercy (repeat) 0.7 2 2.44
9:00 CBS CSI: Miami (repeat) 1.1 3 5.09
NBC Trauma (repeat) 0.8 2 3.10
10:00 CBS 48 Hours Mystery 1.4 4 6.09
NBC Law & Order SVU (repeat) 1.4 5 5.23

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You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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