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Cable News Ratings for Friday, October 16, 2009

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October 19th, 2009

Live + Same Day Cable News Daily Ratings for October 16, 2009

P2+ Total Day
FNC – 1,302,000 viewers
CNN – 503,000 viewers
MSNBC –334,000 viewers
CNBC – 197,000 viewers
HLN –303,000 viewers

P2+ Prime Time
FNC – 2,055,000viewers
CNN— 622,000 viewers
MSNBC –678,000 viewers
CNBC – a scratch w/ 99,000 viewers
HLN – 548,000 viewers

25-54 Total Day
FNC –346,000 viewers
CNN –144,000 viewers
MSNBC –103,000 viewers
CNBC – 60,000 viewers
HLN- 139,000 viewers

25-54 Prime Time
FNC – 504,000 viewers
CNN – 152,000 viewers
MSNBC –182,000 viewers
CNBC – a scratch w/37,000 viewers
HLN – 181,000 viewers

35-64 Total Day
FNC – 596,000 viewers
CNN – 220,000 viewers
MSNBC – 163,000 viewers
CNBC – 103,000 viewers
HLN - 166,000 viewers

35-64 Prime Time
FNC –948,000 viewers
CNN – 252,000 viewers
MSNBC –299,000 viewers
CNBC –58,000 viewers
HLN –252,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 965,000 viewers (404,000) (603,000)
American Morning- 326,000 viewers (161,000) (205,000)
Morning Joe- 290,000 viewers (104,000) (167,000)
Squawk Box- 179,000 viewers (50,000) (95,000)
Morning Express w/ Meade- 248,000 viewers (169,000) (183,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,620,000 viewers (681,000) (1,157,000)
Situation Room—640,000 viewers (111,000) (226,000)
Hardball w/ Chris Matthews—491,000 viewers (144,000) (237,000)
Fast Money—192,000 viewers (a scratch w/51,000) (85,000)
Prime News--227,000 viewers (111,000) (141,000)

6PM – P2+ (25-54) (35-64)
Special Report with Bret Baier– 2,222,000 viewers (495,000) (904,000)
Situation Room—578,000 viewers (138,000) (238,000)
Ed Show—430,000 viewers (122,000) (194,000)
Mad Money —166,000 viewers (a scratch w/51,000) (97,000)
Prime News -- 262,000 viewers (121,000) (132,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep –1,916,000 viewers (415,000) (743,000)
Lou Dobbs Tonight—423,000 viewers (105,000) (156,000)
Hardball w/ C. Matthews—583,000 viewers (172,000) (314,000)
Kudlow Report --- 175,000 viewers (a scratch w/50,000) (a scratch w/50,000)
Issues– 734,000 viewers (256,000) (319,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 2,490,000 viewers (583,000) (1,081,000)
Campbell Brown - 496,000 viewers (103,000) (195,000)
Countdown w/ K. Olbermann – 688,000 viewers (169,000) (196,000)
Fast Money – a scratch w/63,000 viewers (a scratch w/24,000) (a scratch w/41,000)
Options Action – a scratch w/63,000 viewers (a scratch w/22,000) (104,000)
Nancy Grace – 882,000 viewers (235,000) (361,000)

9 PM - P2+ (25-54) (35-64)
Hannity –2,000,000 viewers (497,000) (988,000)
Larry King Live —691,000 viewers (148,000) (240,000)
Rachel Maddow Show —937,000 viewers (238,000) (410,000)
The Suze Orman Show – a scratch w/122,000 viewers (a scratch w/39,000) (68,000)
Joy Behar- 536,000 viewers (190,000) (233,000)

10 PM P2+ (25-54) (35-64)
On The Record w/ Greta Van Susteren —1,673,000 viewers (433,000) (774,000)
Anderson Cooper 360 —677,000 viewers (206,000) (319,000)
Countdown w/ K. Olbermann – 410,000 viewers (139,000) (192,000)
American Greed – a scratch w/114,000 viewers (a scratch w/48,000) (59,000)
Nancy Grace –410,000 viewers (118,000) (219,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor —1,327,000 viewers (398,000) (664,000)
Anderson Cooper 360 —459,000 viewers (174,000) (245,000)
Rachel Maddow Show —189,000 viewers (161,000) (237,000) [likely source typo]
Mad Money – a scratch w/93,000 viewers (a scratch w/28,000) (61,000)
Showbiz Tonight-- 388,000 viewers (181,000) (221,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of September, 2009)

CNN/HLN: 99.098 million HHs

CNBC: 96.78 million HHs

FNC: 96.26  million HHs

MSNBC: 92.64 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

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