Disney Channel is Friday’s No. 1 TV Network in Kids 6-11 and Tweens 9-14, and Cable’s No. 1 Network in Viewers

via press release:

Ratings Highlights for Friday, October 16, 2009 – Final National Ratings

Driven by Friday’s “Night of Premieres,” Disney Channel is Friday’s No. 1 TV Network in Kids 6-11 and Tweens 9-14, and Cable’s No. 1 Network in Viewers

“Phineas and Ferb” is TV’s No. 1 Telecast in Kids 6-11, While “The Suite Life on Deck” is TV’s No. 1 Telecast in Tweens 9-14 and Cable’s No. 1 Telecast in Viewers

Friday’s All New “Phineas and Ferb” Hits Series Highs in

Total Viewers, Kids 6-11, Boys 6-11, Tweens 9-14 and Tween Boys

Overall, Disney Channel Owns Friday’s Top 13 TV Telecasts in Kids 6-11,

and 14 of the Top 15 in Tweens 9-14

“Wizards of Waverly Place,” “The Suite Life on Deck,” “Phineas and Ferb” and “Zeke and Luther” All Deliver No. 1 Rank in Their Time Slots in Key Kid Demos

Friday, October 16, 2009:

Featuring all new episodes of hit series “Wizards of Waverly Place,” “The Suite Life on Deck” and “Phineas and Ferb,” and a special airing of Disney XD original series “Zeke and Luther,” Disney Channel ranked as Friday’s No. 1 TV network in Prime in Kids 6-11 (1.8 million/7.2 rating) and Tweens 9-14 (1.3 million/5.2 rating), and cable’s No. 1 network in Total Viewers (3.7 million).

“Phineas and Ferb” was TV’s No. 1 telecast in Kids 6-11 (2.1 million/8.5 rating), while “The Suite Life on Deck” qualified as TV’s No. 1 telecast in Tweens 9-14 (1.7 million/7.1 rating) and cable’s No. 1 telecast in Total Viewers (4.7 million).

Impressively, “Phineas and Ferb” hit series highs across several key demos, including Total Viewers (4.5 million), Kids 6-11 (2.1 million/8.5 rating), Boys 6-11 (875,000/7.0 rating), Tweens 9-14 (1.6 million/6.4 rating – tie) and Tween Boys (775,000/6.2 rating).

Fronted by Friday’s all new episodes, Disney Channel delivered Friday’s Top 13 TV telecasts in Kids 6-11 and 14 of the Top 15 in Tweens 9-14, standing as Friday’s No. 1 TV network in Total Day in the key kid demos (K6-11: 860,000/3.5 rating; TW9-14: 653,000/2.7 rating).  In addition, boasting 6 of cable’s Top 10 cable telecasts, Disney Channel qualified as cable’s No. 1 network in Total Day in Total Viewers (2.2 million).

“Wizards of Waverly Place” (8:00-8:30 p.m.)

At 8 o’clock, “Wizards of Waverly Place” dominated its time period, ranking No. 1 in target kid demos, surpassing second-place Nickelodeon by 178% in Kids 6-11 (1.9 million vs. 684,000) and runner-up Cartoon Network by 112% in Tweens 9-14 (1.4 million vs. 659,000).

“The Suite Life on Deck” (8:30-9:00 p.m.)

Friday’s original “The Suite Life on Deck” qualified as Friday’s No. 1 TV telecast in Kids 6-11 and the No. 2 telecast in Tweens 9-14.  Additionally, “The Suite Life on Deck” was cable’s No. 1 telecast on Friday in Total Viewers (4.7 million) and ranked among the series’ Top 5 most-watched telecasts ever.

• At 8:30 p.m., “The Suite Life on Deck” more than tripled time period runner-up Nickelodeon in Kids 6-11 (241% - 2.0 million vs. 586,000) and Tweens 9-14 (248% - 1.7 million vs. 489,000).

“Phineas and Ferb” (9:00-9:30 p.m.)

“Phineas and Ferb” ranked as Friday’s No. 1 TV telecast in Kids 6-11 and No. 2 in Tweens 9-14.  In Total Viewers, the show was cable’s No. 3 telecast, behind only lead-ins “Wizards of Waverly Place” and “The Suite Life on Deck.”

• In its time period, “Phineas and Ferb” more than tripled second-place Nickelodeon in Kids 6-11 (276% - 2.1 million vs. 558,000) and more than doubled it in Tweens 9-14 (164% - 1.6 million vs. 605,000).

“Zeke and Luther” (9:30-10:00 p.m.)

At 9:30 p.m., a special presentation of Disney XD’s hit series “Zeke and Luther” performed solidly, ranking No. 1 as TV’s No. 1 program in the half-hour in Kids 6-11 (1.4 million/5.8 rating) and Tweens 9-14 (964,000/4.0 rating), and cable’s No. 2 program in Total Viewers (3.0 million).

• “Zeke and Luther” more than doubled runner-up Nickelodeon in the half-hour in Kids 6-11 (117% - 1.4 million vs. 644,000) and surpassed the key competitor by 33% in Tweens 9-14 (964,000 vs. 724,000).

(Source:  Nielsen Media Research, Live + Same Day, 10/16/09).  Ratings based on national rating unless otherwise noted.