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Smallville gets bigger DVR boost than Dollhouse in week 2

Categories: 1-Featured,TV Ratings

Written By

October 19th, 2009

Dollhouse-Dushku

While Dollhouse had traditionally delivered a .5 or higher adults 18-49 ratings boost when comparing Live+7 numbers (full week of DVR viewing) over the Live+SD (same day DVR viewing) ratings, for the episode on October 2 were only boosted by .3 (from a .9 to a 1.2).

Meanwhile a Smallville episode the same night grew from a 1.0 adults 18-49 rating to a 1.4.

Grey's Anatomy had the biggest boost for the week ending October 4, going from a 6.1 to a 7.5.   House was second going from a 5.8 to a 7.1, and CSI (yes, CSI!) had the third biggest increase going from a 4.1 to a 5.2.

Glee rose from a 3.3 to a 4.2 , FlashForward from a 3.7 to a 4.6 and Fringe from a 2.3 to a 3.2.

Heroes rose from a 2.5 to a 3.3 adults 18-49 rating.

Lots more details and top 20 lists coming soon (later today, probably).

Disclaimer: all the numbers we have seen point to a scenario where the additional days of DVR viewing beyond the Live+SD numbers don't play a role in a shows' fate.   While the C3 ratings (commercial ratings with 3 days of DVR viewing) increase versus the LIVE program ratings (which aren't published anywhere), the C3 ratings go down versus Live+SD program  ratings which are commonly published everywhere.

(61) Comments - Add Yours!

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  1. VA

    All I wanted was the 13 episodes and a satisfactory ending, so I’m just happy that the first week DVR numbers did that.

  2. Anonymous

    *sound of the cancellation axe sharpening*

  3. johnthemon

    Fringe’s DVR numbers clearly reflects the competitive time-slot. Thursday at 9 is the most competitive slot of the week, besides Sunday at 9.

    Good for Heroes as well, if only DVR mattered.

  4. notty22

    In two weeks , the black widow Summer Glau is going to be on, acting crazy or weird her typical type cast role. Lets hope all her fanboys leave their shrines and watch the episode live. The ratings should up by at least 50. lol

  5. Angela

    Yay! Go Smallville (My favorite show right now)

  6. Gabriela

    wohooo Go smallville

  7. Tim

    @notty22

    obsessed much?

  8. zee

    any news on Desperate Housewives 18-49?

  9. james

    Smallville keeps chugging along. Any chance we could get the final audience number?

  10. nadia

    Go Smallville! Go season 10!

  11. as I said, more data later today!

    right now we only had access to the 18-49 increases. But Bill will post the normal DVR tables probably later today and later this week (perhaps today) I will post revised top 25 viewer and 18-49 tables based on Live+7 viewing.

  12. Adam

    You do realize the Smallville increase is less then last week right. Last week it was 1.0 to 1.5. Plus live viewership for the episode was lower anyway so how is it great news for Smallville or Dollhouse. Both shows are in serious trouble and need to show real improvement quickly.

  13. grr_argh

    i thought dollhouse had a .8 for its Oct 2 episode.

  14. james

    Thanks Robert.

  15. grr_argh, those were overnight numbers, it went up to a .9 in the finals. All comparisons above are based on final national numbers, not preliminary overnights.

    Adam, true but Smallville only went down by .1 and Dollhouse by .2. I’m not worried about Smallville next year really, unless the producers and actors don’t want to do it anymore. Unlike Dollhouse (or even Gossip Girl or 90210!) it actually had decent DVD sales.

  16. JenSmith

    Smallville was preempted in the NY market for a mets game, does the NY DVR numbers count? I don’t think so, because it was on a different night for NY (that Saturday I think?)?

  17. grr_argh

    thanks robert. i looked up the final numbers and dollhouse did increase to a .9

    also, smallville too had a .9 in the preliminary AND final numbers for the Oct 2 episode. so that’d be an increase of .5 and not .4. right?

  18. Jen Smith, the Mets game would’ve counted in the overnight numbers, but not in the finals or the DVR numbers above where only the timeslot viewing of the actual program is counted.

    In the overnights whatever is airing in the time slot counts, even if it’s not the show. The Smallville viewing in the NY market that happened Saturday (or whenever) was measured separately (sorry, I don’t have those numbers) and is NOT included above.

  19. JenSmith

    @Robert, thanks! That is what I thought. The NY numbers aren’t part of the equation (final ratings and DVR)

  20. grr_argh, sometimes additional adjustments to final numbers of shows are made after the weekly final results are published. Sometime later we should see the final numbers for Smallville L+SD out to two decimal places. It could be that the report I had this morning showing it as a 1.0 was incorrect rounding, or it could be that there were additional adjustments.

    In the normal weekly reporting it was indeed reported as a .9, Live+SD 18-49 rating.

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