Smallville gets bigger DVR boost than Dollhouse in week 2
While Dollhouse had traditionally delivered a .5 or higher adults 18-49 ratings boost when comparing Live+7 numbers (full week of DVR viewing) over the Live+SD (same day DVR viewing) ratings, for the episode on October 2 were only boosted by .3 (from a .9 to a 1.2).
Meanwhile a Smallville episode the same night grew from a 1.0 adults 18-49 rating to a 1.4.
Grey’s Anatomy had the biggest boost for the week ending October 4, going from a 6.1 to a 7.5. House was second going from a 5.8 to a 7.1, and CSI (yes, CSI!) had the third biggest increase going from a 4.1 to a 5.2.
Glee rose from a 3.3 to a 4.2 , FlashForward from a 3.7 to a 4.6 and Fringe from a 2.3 to a 3.2.
Heroes rose from a 2.5 to a 3.3 adults 18-49 rating.
Lots more details and top 20 lists coming soon (later today, probably).
Disclaimer: all the numbers we have seen point to a scenario where the additional days of DVR viewing beyond the Live+SD numbers don’t play a role in a shows’ fate. While the C3 ratings (commercial ratings with 3 days of DVR viewing) increase versus the LIVE program ratings (which aren’t published anywhere), the C3 ratings go down versus Live+SD program ratings which are commonly published everywhere.