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Fringe's DVR Viewing Stands Out In Week 2

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October 19th, 2009

Fringe 2009-2010

For the second week of the season (September 28 - October 4), Fox's Fringe was a DVR viewing standout. It increased its Live+SD adults 18-49 rating by 0.9 points (tied for 6th) and had a percentage adults 18-49 ratings increase of 39% (tied for 2nd).

Thursday shows are getting heavily DVR'd this season, 9 of the top 20 percentage increase shows were on Thursday in the reporting week. And it's interesting to note that the only CBS shows on the % increase list are either on Thursday or Friday (which again is a big DVR day as it has been in the past).

Robert has already posted about the relative DVR increases for the week between Smallville and Dollhouse among others.

This week I'm making a permanent change to the tables presented in our weekly DVR post. I am including only adults 18-49 ratings and not average viewership. However, I will be including both an absolute and a percentage based 18-49 ratings tables. The past inclusion of average viewership in our DVR post is somewhat of an artifact of our early days when the only Live+7 data we got was average viewership. Now that we get complete adults 18-49 Live+7 ratings data, and its the adult demo ratings that pay the bills, that's what I'll feature.

Disclaimer: all the numbers we have seen point to a scenario where the additional days of DVR viewing beyond the Live+SD numbers don’t play a role in a shows’ fate.   While the C3 ratings (commercial ratings with 3 days of DVR viewing) increase versus the LIVE program ratings (which aren’t published anywhere), the C3 ratings go down versus Live+SD program  ratings which are commonly published everywhere.

Note that the tables below contain adults 18-49 demo program ratings, not millions of viewers.

To see previous weeks most DVR'd TV Shows lists click here.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (Sept 28 - October 4):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate Increase from DVR Viewing % of All Viewing By DVR Post Airdate
1 GREY'S ANATOMY ABC 6.1 7.5 1.4 23% 19%
2 HOUSE FOX 5.8 7.1 1.3 22% 18%
3 CSI CBS 4.1 5.2 1.1 27% 21%
4 OFFICE NBC 3.9 4.9 1.0 26% 20%
5 Mentalist, THE CBS 3.8 4.8 1.0 26% 21%
6 Glee FOX 3.3 4.2 0.9 27% 21%
7 Fringe FOX 2.3 3.2 0.9 39% 28%
8 PRIVATE PRACTICE ABC 4.6 5.5 0.9 20% 16%
9 FLASHFORWARD ABC 3.7 4.6 0.9 24% 20%
10 HEROES NBC 2.5 3.3 0.8 32% 24%
11 BONES FOX 2.7 3.5 0.8 30% 23%
12 Big Bang Theory, THE CBS 5.3 6.0 0.7 13% 12%
13 CRIMINAL MINDS CBS 3.8 4.5 0.7 18% 16%
14 TWO AND A HALF MEN CBS 4.8 5.4 0.6 13% 11%
15 NCIS CBS 4.8 5.4 0.6 13% 11%
16 NCIS: LOS ANGELES CBS 4.1 4.7 0.6 15% 13%
17 MODERN FAMILY ABC 3.8 4.4 0.6 16% 14%
18 FAMILY GUY FOX 5.1 5.7 0.6 12% 11%
19 HOW I MET YOUR MOTHER CBS 3.6 4.2 0.6 17% 14%
20 LIE TO ME FOX 2.9 3.5 0.6 21% 17%
21 LAW AND ORDER:SVU NBC 2.5 3.1 0.6 24% 19%
22 COMMUNITY NBC 2.9 3.5 0.6 21% 17%
23 Castle ABC 2.2 2.8 0.6 27% 21%
24 SO YOU THINK CN DANCE-WED FOX 2.7 3.3 0.6 22% 18%
25 DESPERATE HOUSEWIVES ABC 5.0 5.6 0.6 12% 11%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (Sept 28 - October 4):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate Increase from DVR Viewing % of All Viewing By DVR Post Airdate
1 Smallville CW 1.0 1.4 0.4 40% 29%
2 Fringe FOX 2.3 3.2 0.9 39% 28%
3 GOSSIP GIRL CW 1.2 1.6 0.4 33% 25%
4 DOLLHOUSE FOX 0.9 1.2 0.3 33% 25%
5 HEROES NBC 2.5 3.3 0.8 32% 24%
6 NUMB3RS CBS 1.6 2.1 0.5 31% 24%
7 BONES FOX 2.7 3.5 0.8 30% 23%
8 Glee FOX 3.3 4.2 0.9 27% 21%
9 Castle ABC 2.2 2.8 0.6 27% 21%
10 ONE TREE HILL CW 1.1 1.4 0.3 27% 21%
11 CSI CBS 4.1 5.2 1.1 27% 21%
12 Mentalist, THE CBS 3.8 4.8 1.0 26% 21%
13 OFFICE NBC 3.9 4.9 1.0 26% 20%
14 90210 CW 1.2 1.5 0.3 25% 20%
15 Supernatural CW 1.2 1.5 0.3 25% 20%
16 LAW AND ORDER NBC 1.2 1.5 0.3 25% 20%
17 VAMPIRE DIARIES CW 1.6 2.0 0.4 25% 20%
18 MELROSE PLACE CW 0.8 1.0 0.2 25% 20%
19 FLASHFORWARD ABC 3.7 4.6 0.9 24% 20%
20 LAW AND ORDER:SVU NBC 2.5 3.1 0.6 24% 19%
21 GREY'S ANATOMY ABC 6.1 7.5 1.4 23% 19%
22 HOUSE FOX 5.8 7.1 1.3 22% 18%
23 GHOST WHISPERER CBS 1.8 2.2 0.4 22% 18%
24 SO YOU THINK CN DANCE FOX 2.7 3.3 0.6 22% 18%
25 MEDIUM CBS 1.9 2.3 0.4 21% 17%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Viewers Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

% of All Viewing By DVR Past Airdate - Of the total viewing of that particular episode, what percentage was done via DVR.

Because of emerging practices in the TV media, and our access to the relevant data, we're making a pretty fundamental change in the way we present DVR data. Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, plus our access to Live ratings is somewhat erratic and restricted. While there are both positive and negative aspects to basing increases on Live+SD, after discussion, Robert and I decided to make the change.

Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.

 
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