TELEFUTURA DELIVERS HIGHEST QUARTERLY PERFORMANCE EVER IN PRIMETIME AMONG TOTAL VIEWERS 2+ AND ADULTS 18-49
Network Registers Double-Digit Audience Growth and Once Again is the #2 Spanish-Language Network in Key Dayparts, Beating Telemundo
TeleFutura is Currently the Fastest Growing Network in Broadcast Primetime Among Adults 18-49 and Adults 18-34
MIAMI, FL, OCTOBER 14, 2009 – TeleFutura, one of the largest Spanish-language networks in the U.S. and the ideal entertainment alternative for Hispanics across the nation, announced today that during the Third Quarter of 2009 (3Q 2009) it delivered its highest quarterly performance ever in primetime, registering double-digit audience growth among Total Viewers 2+ and Adults 18-49. As a matter of fact, during 3Q 2009 TeleFutura solidified its position as the #2 Spanish-language network in early morning (Mon.-Fri., 7am-10am), daytime (Mon.-Fri., 10am-3pm), weekend daytime (Sat.-Sun., 7am-7pm), and late fringe (Mon.-Sun., 11pm-2am) among Adults 18-49, beating Telemundo. In addition, for the last four consecutive quarters, TeleFutura increased its primetime audience, narrowing the gap versus Telemundo among Total Viewers 2+, Adults 18-49, and Adults 18-34. TeleFutura is currently the fastest growing network in broadcast primetime among Adults 18-49 (+192,000) and Adults 18-34 (+120,000).
Additional Highlights:
• In primetime, TeleFutura’s audience grew by impressive margins during 3Q 2009 vs. the 3Q 2008 among Total Viewers 2+ (+61% or +319,000 impressions), Adults 18-49 (+52% or +164,000 impressions) and Adults 18-34 (+61% or +103,000 impressions) whileTelemundo ended the 3Q 2009 period with minimal or no growth versus 3Q 2008
• Compared to Second Quarter 2009, Telemundo’s audience declines were TeleFutura’s audience gains in primetime. For example, among Total Viewers 2+, TeleFutura gained +144,000 viewers while Telemundo lost -139,000, and among Adults 18-49 TeleFutura gained +85,000 viewers while Telemundo lost -78,000
• In addition, TeleFutura’s Adult 18-49 audience gains surpassed Telemundo’s in key dayparts during 3Q 2009
|
ADULTS 18-49 AVERAGE AUDIENCE (3Q 2009 vs. 3Q 2008)
|
|
+/- Abs. Diff.
|
|
DAYPARTS
|
TeleFutura
|
Telemundo
|
|
M-SUN 7A-2A
|
+61,000
|
+41.000
|
|
M-F 7P-11P
|
+181,000
|
+13,000
|
|
SAT-SUN 7P-11P
|
+125,000
|
+54,000
|
|
M-SUN 7P-11P
|
+164,000
|
+25,000
|
|
SAT-SUN 7A-7P
|
+40,000
|
+26,000
|
|
M-SUN 11P-2A
|
+79,000
|
+23,000
|
Programming Highlights:
• The following TeleFutura signature properties posted strong year over year audience gains among Total Viewers 2+, Adults 18-49 and Adults 18-34 in Third Quarter 2009:
|
THIRD QUARTER 2009
|
|||||||
|
AVERAGE AUDIENCE (% Diff. vs. 3Q 2008)
|
|||||||
|
|
|
|
|
|
|
|
|
|
PROGRAM NAME
|
P2+
|
A18-49
|
A18-34
|
M18-49
|
W18-49
|
M18-34
|
W18-34
|
|
Veredicto Final (M-F 7P-8P*)
|
585,000
|
244,000
|
122,000
|
117,000
|
127,000
|
60,000
|
62,000
|
|
+44%
|
+20%
|
+28%
|
+18%
|
+22%
|
+22%
|
+35%
|
|
|
Cine de las Estrellas (M-Sun Prime)
|
763,000
|
422,000
|
235,000
|
256,000
|
166,000
|
141,000
|
94,000
|
|
+25%
|
+13%
|
+14%
|
+6%
|
+24%
|
+2%
|
+38%
|
|
|
Cinescape (M-Sun Late Fringe)
|
316,000
|
180,000
|
113,000
|
112,000
|
68,000
|
72,000
|
41,000
|
|
+98%
|
+75%
|
+102%
|
+70%
|
+84%
|
+89%
|
+141%
|
|
|
Contacto Deportivo (M-Sun 11P-11:30P)
|
550,000
|
386,000
|
236,000
|
239,000
|
146,000
|
137,000
|
99,000
|
|
+104%
|
+89%
|
+76%
|
+67%
|
+135%
|
+47%
|
+141%
|
|
- In Third Quarter 2009, TeleFutura’s current highest-rated novela of all-time, “Yo Soy Betty, La Fea,” out-delivered all of Telemundo’s primetime novelas among all key demographics including Total Viewers 2+, Adults 18-49 and Adults 18-34.
Source: The Nielsen Company, NPM (06/30/2008-09/27/2009), M-Su 7p-11p Primetime. Record performance based on NHPM (01/14/2002-02/26/2006), NPM (02/27/2006-09/27/2009). NPM (06/29/2009-09/27/2009) vs. (06/30/2008-09/28/2008). *Versus Time Period Average. Telemundo 8pm-11pm Novelas include “Mas Sabe El Diablo”, “Niños Ricos”, “Rostro de Analia” and “Victorinos”. Broadcast Prime (M-Sat 8p-11p & Sun 7p-11p). Live+SD.
