"The Mentalist" Notches the CBS' Largest Viewer Increase with +2.83 Million Viewers While "CSI" Posts the Largest Adult 18-49 increases

Categories: Network TV Press Releases

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October 19th, 2009

THE MENTALIST

via press release:

SECOND WEEK LIVE PLUS 7-DAY DVR PLAYBACK SEES 14 CBS SERIES GAINING MORE THAN ONE MILLION VIEWERS

13 Programs Posts Gains of Half a rating Point Among Adults 18-49

"The Mentalist" Notches the Network's Largest Viewer Increase with +2.83 Million Viewers While "CSI" Posts the Largest Adult 18-49 Boost Adding +1.1 Rating Points

CBS Adds +1.18 Million Viewers for the Week, More Than Any Other Network and +0.4 of a Rating Point Among Adults 18-49

Second week live plus 7-day DVR playback results saw 14 CBS series gaining an additional one million viewers or more and 13 series posting adult 18-49 increases of at least half a rating point, according to Nielsen live +7-day ratings for the week ending Oct. 4.

For the second consecutive week, THE Mentalist had the second largest lift among all primetime programs, gaining +2.83 million additional viewers.  CSI gained +2.31 million additional viewers while NCIS (+1.99m) and Criminal Minds (+1.93m) were just under two million.

Among adults 18-49, CSI's +1.1 rating point gain was the biggest among CBS programs and third highest among all primetime programs.  THE Mentalist notched a full rating point increase, also one of the largest of any program.

With live plus 7-day viewing factored in, CBS's second week increased by +1.18 million viewers (12.52m from 11.34m), +0.4 in adults 18-49 (3.3 from 2.9) and +0.5 in adults 25-54 (4.3 from 3.8) over its live plus same day scores.

CBS programs with lifts of one million viewers:

CBS programs with lifts of a half a rating point or more in adults 18-49:

CBS programs with lifts of half a rating point or more in adults 25-54:

  • THE Amazing Race (+0.5)
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