via press release:
ABC is Monday’s Most-Watched Net for the 2nd Week in a Row
Monday’s Most-Watched Telecast for the 4th Time in 5 Telecasts, ABC’s “DWTS” Takes Second at 9pm, Beating NBC’s “Trauma” by 111% in Adults 18-49
Hitting Season Highs for the 2nd Consecutive Week, “ ” Dominates
NBC’s “Jay Leno” by its Widest Margins Yet in Total Viewers and Adults 18-49
Monday Night (8:00-11:00 p.m.)
ABC qualified as the most-watched TV network (14.3 million) on Monday for the 2nd week in a row, beating CBS by 2.7 million viewers (11.6 million), Fox by 3.0 million viewers (11.3 million) and NBC by 9.0 million viewers (5.3 million).
“” (8:00-10:00 p.m.)
ABC’s “” stood as TV’s most-watched program (16.5 million) on Monday for the 4th time in 5 telecasts. The ABC dance competition built its audience from its first hour to its second hour by 1.0 million viewers (16.0 million to 17.0 million) and by 15% in Adults 18-49 (3.3/9 to 3.8/9). In fact, “DWTS” ranked second from 9:00-10:00 p.m. among Adults 18-49 (tie), more than doubling the performance of NBC’s high-profile “Trauma” (+111% - 3.8/9 vs. 1.8/4).
- “DWTS” won its 2-hour time period for the 4th straight week among Women 18-49 (4.9/12) and Women 25-54 (6.5/14).
“” (10:00-11:00 p.m.)
Hitting season highs in viewers and young adults for the 2nd consecutive week, ABC’s “ ” outperformed NBC’s “Jay Leno” in the 10 o’clock hour by its largest margins yet in both Total Viewers (+5.2 million viewers – 9.9 million vs. 4.7 million) and Adults 18-49 (+71% - 2.4/6 vs. 1.4/4).
- One of TV’s biggest gainers in the 10 o’clock hour this season, ABC’s “substantial increases over its first-reported numbers through DVR playback, picking up an average 1.6 million viewers and an additional 6-tenths of an Adult 18-49 point (+26%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.” is generating
- On average, “” is improving the time period year to year for ABC, growing its hour over the same nights last year in both Total Viewers (+1.0 million - 9.5 million vs. 8.5 million) and Adults 18-49 (+5% - 2.3/6 vs. 2.2/5).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 27% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/19/09.