“Hannah Montana” is the Week’s #1 TV/Cable Telecast in Target Kids and Viewers

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Miley Cyrus, Disney Channel's Hannah Montana

via Disney release:

October 20, 2009

Weekly Ratings Highlights for October 12-18, 2009

Final National Ratings

Disney Channel is TV’s No. 1 Network in Total Day

for the 22nd Time in 23 Weeks in Tweens 9-14

Sunday’s All-New “Hannah Montana” is the Week’s No. 1 TV Telecast

in Kids 6-11 and Tweens 9-14, and Cable’s No. 1 Scripted Telecast in Viewers

For the 3rd Consecutive Week, Disney Channel Airs

the Week’s No. 1 Scripted Cable Telecast in Total Viewers

Hitting Series Highs in Key Demos, Friday’s Original “Phineas and Ferb” Stands

as TV’s No. 1 Animated Telecast in Total Viewers, Kids 6-11 and Tweens 9-14

For the 2nd Straight Week, “Phineas and Ferb” is TV’s No. 1 Series in Kids 6-11

Led by “Phineas and Ferb” in Kids 6-11 and “Hannah Montana” in Tweens 9-14, Disney Channel Delivers the Week’s Top 3 TV Series in the Key Demos

Saturday’s “Mickey Mouse Clubhouse” is the Week’s No. 1 Weekend TV Telecast in Kids 2-5, and Ranks as the No. 5 Series Overall in the Target Demo

Week of October 12, 2009

Home to 7 of TV’s Top 10 telecasts and 11 of the Top 15, including the No. 1 telecast with Sunday’s “Hannah Montana,” Disney Channel ranked as TV’s No. 1 network in Total Day for the 5th consecutive week, and for the 22nd time in 23 weeks in Tweens 9-14 (522,000/2.1 rating), besting second-place Nickelodeon by 10% (474,000/1.9 rating).

In Prime, Disney Channel scored its 238th consecutive victory in Kids 6-11 (1.2 million/4.8 rating) and 234th in Tweens 9-14 (956,000/3.9 rating), representing 4-1/2 years of dominance.

  • With Sunday’s “Hannah Montana” (5.7 million), the week’s No. 1 scripted cable telecast, this week marked the 3rd straight week that Disney Channel has owned the No. 1 scripted telecast on all cable.
  • Overall, Disney Channel delivered 4 of the week’s Top 6 scripted cable telecasts with Sunday’s “Hannah Montana” (No. 1 – 5.7 million, 7:30 – 8:00 p.m.), and Friday’s all new episodes of “The Suite Life on Deck” (No. 4 – 4.7 million, 8:30 – 9:00 p.m.), “Wizards of Waverly Place” (No. 5 – 4.6 million, 8:00 – 8:30 p.m.) and “Phineas and Ferb” (No. 6 – 4.5 million, 9:00 – 9:30 p.m.).
  • Sunday’s all-new “Hannah Montana” was the week’s No. 1 TV telecast in Kids 6-11 (2.2 million/8.9 rating) and Tweens 9-14 (2.3 million/9.4 rating) and cable’s No. 1 scripted telecast in Total Viewers (5.7 million), standing as the show’s most-watched episode in over 3 months (since 7/5/09).  In fact, it was the 2nd most-watched episode in more than 2 years – since 8/17/07. 

  • Sunday’s “Hannah Montana” out-delivered Saturday’s original “iCarly” (8:00 – 8:30 p.m.) by 1 million viewers, or by 21% (5.7 million vs. 4.7 million), by 22% in Kids 6-11 (2.2 million vs. 1.8 million) and by 21% in Tweens 9-14 (2.3 million vs. 1.9 million). 
  • Posting series highs in key demos, Friday’s all-new “Phineas and Ferb” (9:00 – 9:30 p.m.), part of the net’s “Night of Premieres” programming event, ranked as TV’s No. 1 animated telecast in Kids 6-11 (2.1 million/8.5 rating, No. 2 overall) and Tweens 9-14 (1.6 million/6.4 rating), and cable’s No. 1 animated telecast in Total Viewers (4.5 million).
  • In Kids 6-11, Disney Channel aired TV’s Top 3 regularly scheduled series withPhineas and Ferb” (1.26 million/5.1 rating), “Wizards of Waverly Place” (1.2 million/4.8 rating) and “Hannah Montana” (1.2 million/4.7 rating).
  • Impressively, this week marked the 2nd consecutive week that “Phineas and Ferb” was TV’s No. 1 series in Kids 6-11.

  • In Tweens 9-14, Disney Channel held TV’s Top 3 regularly scheduled series with “Hannah Montana” (1.0 million/4.2 rating), “Phineas and Ferb” (957,000/3.9 rating) and “Wizards of Waverly Place” (926,000/3.8 rating).
  • Saturday’s “Mickey Mouse Clubhouse” (9:00 – 9:25 a.m.) stood as the No. 1 weekend TV telecast in Kids 2-5 (925,000/5.6 rating), with the series placing 5th overall for the week (693,000/4.2 rating, 8 telecasts). Moreover, “Handy Manny” ranked among the week’s Top 10 TV series in the target demo (No. 8 – 581,000/3.5 rating).

Source:  Nielsen Media Research (National Ratings, Live + Same Day, 10/12-10/18/09). Ranks based on 000s, then rating. % change based on 000s.

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