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CBS & Fox Top Ratings After 4 Weeks; Fox By Far Most Improved

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October 21st, 2009

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Season To Date Ratings

After 4 weeks of the broadcast primetime season (through October 18, 2009) CBS still holds the season to date lead in the important primetime adults 18-49 ratings as well as adults 25-54 and average viewership. CBS has had the good fortune to get 3 NFL football overruns out of 4 Sundays this season. That has helped their average tremendously (although don't look for their PR to reflect that). Fox's youth targeting this fall continues to pay off as they continue to lead the adults 18-34 ratings.

You can see past week's broadcast network primetime season to date average TV ratings results here.

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Ratings Increase / Decrease: 2009-10 Season vs. 2008-9 Season

And while the entertainment press continues harping on NBC's ratings drop from last season (with good reason!), there's still nary a whisper about ABC's declines which are nearly identical across the broad demo groups. Who's got the better PR?

Fox continues to be the only English broadcaster ahead of their ratings from last season in all demo groups. Initially it was because of their new fall scheduling moves, now the ALCS baseball ratings improvement over the NLCS ratings last fall is starting to contribute as well. The CW is now up vs. adults 18-34.

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Each rating point is a percentage of the US TV population in that demographic group and equals: 2.90 million viewers, 1.32 million adults 18-49, 0.68 million adults 18-34 and 1.24 million adults 25-54.

Sadly, we will no longer be having a Tiny Network Showdown! since MyNetworkTV ratings averages are no longer being reported by Nielsen, since they are no longer classed as a network but are now a “programming service”. And we are no longer seeing Univision season to date averages for last season, so I cannot do a comparison.

Note that the chart includes RATINGS not VIEWERSHIP as was typical in our weekly network ratings posts prior to July, 2009.

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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