Last summer Bill wrote about how many cable networks were abandoning their roots to grab more audience. Now comes word that The Weather Channel will be airing feature films. That's right, The Weather Channel will be airing movies.
Ok, sure, they will be movies with some kind of weather tie in, so it's perhaps not as drastic as some of the moves by other networks. But still, movies. On The Weather Channel. From the press release:
ATLANTA (October 20, 2009) – For the first time in its 27-year history, The Weather Channel® (TWC) will add movies to its programming schedule with “The Weather Channel Presents…” This new movie series launches Friday, October 30, with the TWC premiere of The Perfect Storm, starring George Clooney, which coincides with the anniversary of the ferocious “perfect storm” of 1991, on which the movie was based.
Following The Perfect Storm on Oct. 30, TWC will air feature films every Friday night in November. Weather plays a central role to the story, plot or overall theme in each of the movies selected.
TWC meteorologist Jen Carfagno will host the new series, introducing each film and providing relevant commentary.
“From the Nor’easter in The Perfect Storm to the tornado that takes Dorothy to Oz, weather has a long history as a film star,” said Geoffrey Darby, executive vice president of programming for The Weather Channel. “Adding films to our Friday night lineup is a great way for us to further demonstrate how weather is an all-encompassing part of our lives that entertains and inspires us.”
“The Weather Channel Presents…” will feature the following movies:
The Perfect Storm – Premieres Friday, Oct. 30, at 8 p.m. ET (18-year anniversary of the “perfect storm” on which movie was based)
More on SlashFilm.com
This story managed to sneak past my radar yesterday, but thanks to reader Michael, I saw it.