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TV Ratings Tuesday: CBS Wins; Biggest Loser & Shark Tank Hit Highs

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October 21st, 2009

NCIS Season 6

Due to the nature of live sports programming the ratings for Fox (ALCS baseball game) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.

Scoreboard CBS NBC FOX ABC Uni CW
Rating: Adults 18-49 3.8/10 3.2/9 3.1/8 2.3/6 1.5/4 0.9/2
Rating: Adults 18-34 2.4/7 2.5/7 2.5/7 1.6/5 1.6/5 1.2/4
Total Viewers (million) 16.669 8.322 9.431 9.366 3.861 1.941

The NCIS, NCIS:LA siblings were both up on Tuesday and lead CBS to the overall ratings victory for the night. The finale of Shark Tank went out with a series high, and Biggest Loser won the 9pm hour with a series high rating.

ABC, NBC and CBS were all up overall vs. last Tuesday night. All three generated ratings gains in their 8-10pm hours, but fell in their final hour (except for NBC which was flat at 1opm).

Fox's ALCS Game 4 between the Yankees and Angels averaged a 3.1 adults 18-49 rating during the 8-11pm period, that's up 24% from the comparable NLCS Game 4 last year (10/13/08) between the Dodgers and Phillies which averaged a 2.5 rating during its entire length.

Shark Tank's finale 1.9 adults 18-49 rating was its highest of the series/season. Dancing with the Stars was up 10% vs. last week. the forgotten was down a tenth of a ratings point vs. last week.

Biggest Loser's 3.9 18-49 rating was its highest of the current season, and it again won the 9pm hour. That was the top rating for a fall episode of the show since 2006. The Jay Leno Show's 1.8 rating at 10pm was even with last week's.

NCIS had the highest 18-49 demo rating of the night at a 4.7, that's up 4% from last week. NCIS:LA's 3.9 adults 18-49 rating was up 11% from last week. While The Good Wife's 2.7 rating was down 4%.

Both 90210 and Melrose Place were flat vs. last week in their adults 18-49 ratings. Melrose Place was up a tenth of a point with women 18-34 to a 1.4 rating, while 90210 was down in the W18-34 demo with a 2.2 rating.

In Late-Night Local People Meters Tuesday night:

  • Conan O'Brien (0.9/4 in 18-49 in local people meters, encore) defeated CBS's Late Show (0.7/3, encore) in Nielsen's 24 local markets with People Meters.  Conan also topped Late Show in adults 18-34 (0.6/3 vs. 0.4/2).
  • At 12:35 a.m., Jimmy Fallon (0.5/3 in 18-49 in local people meters, encore) tied CBS's LATE Late Show (0.5/3, encore).  Jimmy beat Ferguson in 18-34 (0.4/3 vs. 0.2/2).
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 CBS NCIS 4.5 13 19.908
NBC The Biggest Loser 3.4 10 9.014
FOX Baseball Playoffs, Angels v. Yankees 2.9 8 9.287
ABC Shark Tank (finale) 1.7 5 6.034
CW 90210 1.1 3 2.380
8:30 CBS NCIS 4.8 13 21.298
NBC The Biggest Loser 3.7 10 9.510
FOX Baseball Playoffs, Angels v. Yankees 3.1 8 9.665
ABC Shark Tank (finale) 2.0 5 6.440
CW 90210 1.1 3 2.336
9:00 NBC The Biggest Loser 4.1 11 10.037
CBS NCIS: Los Angeles 4.0 10 17.032
FOX Baseball Playoffs, Angels v. Yankees 3.2 8 10.110
ABC Dancing with the Stars 3.0 8 13.450
CW Melrose Place 0.7 2 1.588
9:30 NBC The Biggest Loser 4.4 11 10.520
CBS NCIS: Los Angeles 3.8 10 15.983
ABC Dancing with the Stars 3.4 8 15.027
FOX Baseball Playoffs, Angels v. Yankees 3.0 7 8.945
CW Melrose Place 0.7 2 1.461
10:00 FOX Baseball Playoffs, Angels v. Yankees 3.4 9 9.856
CBS The Good Wife 2.8 7 13.195
ABC the forgotten 2.2 6 8.522
NBC The Jay Leno Show 2.0 5 5.791
10:30 FOX Baseball Playoffs, Angels v. Yankees 3.1 9 8.726
CBS The Good Wife 2.7 7 12.595
ABC the forgotten 1.7 5 6.719
NBC The Jay Leno Show 1.6 5 5.058

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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