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Updated TV Ratings: Dollhouse hits low note; Medium wins with adults 18-49

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October 24th, 2009

Dollhouse-Belonging-2

Scoreboard CBS NBC ABC FOX CW
Rating/Share: Adults 18-49 2.0/7 1.6/5 1.3/4 0.8/3 0.8/3
Total Viewers (million) 8.32 7.07 4.95 2.15 1.83

The best episode (in my not so humble opinion) of Dollhouse to ever air on FOX....ended on something of a down note with less than a 1.0 adults 18-49 ratingDollhouse averaged 2.147 million viewers and a .8 rating.

Medium was the night's top show with adults 18-49 with a 2.2 ratings, edging out Ghost Whisperer's 2.1 ratings.  But both were up versus last week when they aired against game one of the ALCS.

Numb3rs pulled a 1.8 and CBS took the night.

Ugly Betty dropped 14% from last week and averaged a 1.2 rating with adults 18-49 and , and Smallville matched last week's season high 1.1.

Here are the ABC PR bullets for the night:

  • Despite moving back an hour earlier this year into the 8 o’clock hour, ABC’s Supernanny drew 12% more viewers than its year-ago Friday season premiere at 9pm coming out of Wife Swap (4.7 million vs. 4.2 million on 10/3/08).  Supernanny topped its Fox competition in the time period (Brothers/’Til Death) by 2.5 million viewers (4.7 million vs. 2.2 million) and by 57% in Adults 18-49 (1.1/4 vs. 0.7/3).
  • Showing solid retention of its week-earlier season opener (88% in Viewers/86% in AD18-49), ABC’s Ugly Betty built on its Adult 18-49 lead-in to defeat Fox’s established drama Dollhouse in the 9 o’clock hour by 50% (1.2/4 vs. 0.8/3).
  • Building on its Adult 18-49 lead-in by 33%, ABC News’ 20/20 took second at 10pm, defeating NBC’s Jay Leno in the hour by 13% in the key young adult sales demo (1.6/5 vs. 1.4/5).

Full details:

Time Net Show 18-49 Rating/Share Viewers (Millons)
8:00 FOX Brothers 0.8/3 2.35
CBS Ghost Whisperer 2.1/7 8.46
NBC Law & Order 1.5/5 7.17
ABC Supernanny 1.1/4 4.70
CW Smallville 1.1/4 2.52
8:30 FOX Till Death 0.7/2 1.97
9:00 CBS Medium 2.2/7 8.43
NBC Dateline 1.8/6 7.91
ABC Ugly Betty 1.2/4 4.55
FOX Dollhouse 0.8/3 2.15
CW America's Next Top Model (R) 0.5/2 1.13
10:00 CBS Numb3rs 1.8/6 8.05
ABC 20/20 1.6/5 5.60
NBC The Jay Leno Show 1.4/5 6.15

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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