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Updated TV Ratings: Dollhouse hits low note; Medium wins with adults 18-49

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October 24th, 2009

Dollhouse-Belonging-2

Scoreboard CBS NBC ABC FOX CW
Rating/Share: Adults 18-49 2.0/7 1.6/5 1.3/4 0.8/3 0.8/3
Total Viewers (million) 8.32 7.07 4.95 2.15 1.83

The best episode (in my not so humble opinion) of Dollhouse to ever air on FOX....ended on something of a down note with less than a 1.0 adults 18-49 ratingDollhouse averaged 2.147 million viewers and a .8 rating.

Medium was the night's top show with adults 18-49 with a 2.2 ratings, edging out Ghost Whisperer's 2.1 ratings.  But both were up versus last week when they aired against game one of the ALCS.

Numb3rs pulled a 1.8 and CBS took the night.

Ugly Betty dropped 14% from last week and averaged a 1.2 rating with adults 18-49 and , and Smallville matched last week's season high 1.1.

Here are the ABC PR bullets for the night:

  • Despite moving back an hour earlier this year into the 8 o’clock hour, ABC’s Supernanny drew 12% more viewers than its year-ago Friday season premiere at 9pm coming out of Wife Swap (4.7 million vs. 4.2 million on 10/3/08).  Supernanny topped its Fox competition in the time period (Brothers/’Til Death) by 2.5 million viewers (4.7 million vs. 2.2 million) and by 57% in Adults 18-49 (1.1/4 vs. 0.7/3).
  • Showing solid retention of its week-earlier season opener (88% in Viewers/86% in AD18-49), ABC’s Ugly Betty built on its Adult 18-49 lead-in to defeat Fox’s established drama Dollhouse in the 9 o’clock hour by 50% (1.2/4 vs. 0.8/3).
  • Building on its Adult 18-49 lead-in by 33%, ABC News’ 20/20 took second at 10pm, defeating NBC’s Jay Leno in the hour by 13% in the key young adult sales demo (1.6/5 vs. 1.4/5).

Full details:

Time Net Show 18-49 Rating/Share Viewers (Millons)
8:00 FOX Brothers 0.8/3 2.35
CBS Ghost Whisperer 2.1/7 8.46
NBC Law & Order 1.5/5 7.17
ABC Supernanny 1.1/4 4.70
CW Smallville 1.1/4 2.52
8:30 FOX Till Death 0.7/2 1.97
9:00 CBS Medium 2.2/7 8.43
NBC Dateline 1.8/6 7.91
ABC Ugly Betty 1.2/4 4.55
FOX Dollhouse 0.8/3 2.15
CW America's Next Top Model (R) 0.5/2 1.13
10:00 CBS Numb3rs 1.8/6 8.05
ABC 20/20 1.6/5 5.60
NBC The Jay Leno Show 1.4/5 6.15

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

(899) Comments - Add Yours!

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  1. What more can we say? The fans love the show, the critics are starting to love the show, and yet no one else cares.

  2. forg

    Poor Ugly Betty, 1.2? :(

    Good for Smallville

  3. Victor Hugo

    Bye, Bye DollHouse!!!!

  4. Gabe

    Bye, Bye, Ugly Betty!!!!

  5. Chris

    CBS wins again!

  6. Trevvy

    What about L&O’s numbers?

  7. Chris

    CBS has won every Friday

  8. GEORGE 11

    law & order
    A18-49:1.5
    VIEWERS:7.2

    thats not good news for ugly betty !! :(
    and it was so good episode!!
    smallville works well for cw fridays!1.1 its good for them!!but w18-34 not that good!how the game performed on w18-34 last year??better than 0.7 or not???

  9. Trevvy

    Thank you, George. I think the L&) numbers are consistent with last week’s performance (may have ticked down by one). Still competitive … ever so hopeful for a 21st season!

  10. Anonymous

    Whoa….Ugly Betty is dangerously close to approaching DOLLHOUSE levels…eek.

    Can’t really blame anyone though – the episode was reallyyyyy boring last night.

  11. tc

    Why, oh why, does no one watch Dollhouse live?

    *sigh*

  12. Christopher

    I am surprised that Medium was the top show last night. As much as I love the show I found last night’s episode practically unwatchable. I had to skip through 97% of it.

  13. Folks, Ugly Betty is already dead in the sense that this is certainly its final season. It will have enough episodes for ABC to syndicate, and the current ratings results, although woeful, are unlikely to get ABC to remove it from the schedule.

  14. Anonymous

    GW 2.1
    Medium 2.2
    Numbers 1.9
    Law & Order 1.5
    Dateline 1.8 (THIS is why Southland is not returning)
    Leno 1.4
    Supernanny 1.1
    Ugly Betty 1.2
    Brothers 0.8
    Till Death 0.7
    Dollhouse 0.9
    Smallville 1.1
    ANTM 0.5

    (all courtesy of PiFeedback)

  15. So impatient, Anonymous, but thanks. but the table of data now included above (with viewer info) and Marc had (sadly) the wrong number for Dollhouse.

  16. Dingo

    Robert, Supernanny has its season premiere last night, not Ugly Betty.

    Thanks for being awake early on a Saturday.

  17. leroy

    Ok, I’m with everyone that Dollhouse will most likely be cancelled, there’s no sugar coating it, BUT, something that i haven’t seen anyone discuss here is the December scheduling. Let’s assume, FOX continues it’s pattern of not promoting it. I would hope at least during the House/Bones reruns it will, i’ll be incredibly surprised if there is a single solitary promo during the World Series. Anyways, my point about the December scheduling…

    What if, the ratings at 8pm are better than 9pm? And, an even bigger what if, the ratings hold into the 9pm hour. What would that mean, even if it’s a small uptick, say a 1.2 in the 8pm and a 1.0 in the 9pm, especially if it holds like that all December?

    Would Fox keep it at 8 when it goes back to single episode airings in January, or will they kill any momentum, no matter how small it may be, by throwing it back to the wolves at 9 and yet another new lead in?

    If the 8pm airings play out like above (and they keep it there in January) would FOX say “Even small growth is growth, lets see if it can be built on.”

  18. Tommy

    I think the Table is wrong, Last night wasn’t the season premiere of Ugly Betty.

  19. r2zv2n

    cbs is soo smart they save medium and now medium is the nights top show

  20. Less

    Since people know or at least suspect that Dollhouse is on its way out, why bother watching any more? It’s going to keep losing the regular viewers and won’t be picking up any new ones.

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