We should have the October ratings for cable networks today or tomorrow, but the NY Times got an early look, and it's bad news for CNN.
CNN, which invented the cable news network more than two decades ago, will hit a new competitive low with its prime-time programs in October, finishing fourth – and last – among the cable news networks with the audience that all the networks rely on for their advertising.
The official monthly numbers will be finalized at 4 p.m. Monday and will include results from Friday. CNN executives conceded that will not change the competitive standing for the month. CNN will still be last in prime time.
That means CNN’s programs were behind not only Fox News and MSNBC, but even its own sister network HLN (formerly Headline News.) That was the first time CNN had finished that poorly with its prime-time shows.
via - NYTimes.com.
Maybe CNN will start reporting the news. Lost the people did you CNN? What does that tell you about your brand of reporting? If your not reporting the truth people are going to turn you off! Try the truth, it works!
FOX will always be number one as long as you stay on the same path.
so… fox news is very conservative, msnbc has turned very liberal, and cnn has chosen to be very retarded.
i guess what do you expect when your figurehead is wolf blitzer, a guy who has the intellect of a 13 year old.
Will be interesting to see if the article points out Fox’s dominance of the ratings or just that CNN is the “loser”.
Oh my, lots of red faces in Atlanta today I’m guessing.
The problem with CNN, IMO, is that they’re crafting themselves as the destination for “hard news, no opinion”.
Yet, looking at the line-up for this week’s “Larry King Live”, I see “Hulk Hogan”, “Sweat Lodge Exclusive”, and a ghost show on Friday.
Meanwhile at 10pm, Anderson Cooper is too “Hollywood-ish” now, with all his subbing on “Regis & Kelly”, endless fluff pieces (especially near the end) and no more of that raw, “on the scene” reporting he was so praised for in the past.
The only decent show on CNN is “Campbell Brown”, but she’s facing the 3 titans of cable news (BOR, Olbermann, Grace) – so there’s no way she’ll be able to make any decent headway.
So I don’t really know who CNN is for, or what they stand for – are they a “news-lite” network, an opinion network, or what…?
When you have a guy making up quotes that Rush Limbaugh had said and they weren’t true,but never apoligized to Rush for it, you have them also check facting Obamas achievements from a skit on SNL, that tells you what kind of network your dealing with, let them and MSPMS keep fighting for whatever viewers they have as FOX continues to dominate by light years.
CNN needs to get just get back to dishing out news. The fact that HLN has better numbers now means that people want one of three things – Republican/conservative drivel (Faux News), Democratic/liberal stuff (MSNBC) and just plane news (HLN). CNN is trying to be half E! and half who knows what. Personally, they need to watch BBC World News for a few hours and figure out the domestic operations.
CNN International is still very good, but they still stick to pretty hard news and the fluff stuff is usually only human interest pieces, not celebrity gossip crap.
The botton line is CNN is boring
@ Richard
HLN primetime is not “news” at ALL – so that doesn’t prove that viewers want straight news.
CNN – The Most ‘UNTRUSTED’ Name in News.
MSNBC – The Place for ‘OBAMA’ Politics.
Fox News- Fair,Balance and Unafraid.
My day will never end without watching fox news everyday.
cnn is a last place network because its full of drones who do what ever the TelePrompTer tells them they are not real people the follow the old way of news casting bland no opinion no feelings no emotions their middle of the road and msnbc has swerved left and fox has swerved right and both have surpassed cnn
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FOX News is the DEVIL….. That entire network can burn in HELL.
When the final numbers come in it will be interesting to see if Fox takes a hit at all. Everyone else is surfing in the toilet so it will be interesting to see if they pick up on the idea that news isn’t necessarily nodding your head at the administration’s propaganda, but reporting info from alternate sources…like what they’re saying IN THEIR OWN WORDS in books and lectures but don’t expect it to be put on the news. That’s what Fox’s commentators have covered, resulting in sizable ratings while everyone else ignores it.
Videotaping or reporting what people publicly say when it’s not on a government handout…someone could get ratings out of that! Kudos to Glenn Beck for ignoring Balloon Boy.
CNN could care less about their numbers, as long as they do the bidding of the DEAR LEADER he will take care of them.
I never watch CNN. I can deal with the in-your-face bias of Fox News and MSNBC, but I can’t stand the veiled bias on CNN that they try to pass off as objectivity. Out of the three, CNN is the most dishonest.
Wow Jack, did FOX do something to you? Like tell the truth?
I think CNN is losing because they try to startle the middle and offer no opinions. The Right loves Fox News, the Left loves MSNBC. CNN needs to fix what they are missing, if they truly want to remain “in the middle” of politics maybe they should start opinion programming too, but instead of having all Right wing or all Left wing hosts, mix it up. One show with a Left leaning host, one with a Right leaning host, and One with 2 Host and let them battle it out.
CNN’s approach to staying in the middle without opinion works during Presidential Election Coverage, but we don’t elect a President every week.
I think the ratings trends are easily understood:
Americans want the press to be a “watchdog” over their government, not a “lapdog”, no matter the political leaning of the administration.
During Bush, CNN was comfortable and confident in playing the watchdog role.
During Obama, CNN has been comfortable and confident in playing the lapdog role.
The ratings go to the watchdog, not the lapdog.
Fox News is a Hot Topic for your torch, pitchfork and teabag needs
anyone else catch Shep Smith getting outed on HBO in the Outrage doc?
At this rate, CNN could move to China and nobody will notice. What better place to cover more news about China than being there? Make Ted Turner proud.
CNN has been boring for a long long time; that’s just one reason I stopped watching a long time ago.