Led by The Mentalist "America's most-watched network" gets most DVR lift

Categories: Network TV Press Releases

Written By

October 26th, 2009

THE MENTALIST

via CBS press release:

AMERICA'S MOST-WATCHED NETWORK GETS MOST DVR LIFT

CBS Adds +1.16 Million Viewers, More Than Any Other Network and +0.5 of a Rating Point Among Adults 18-49

Third Week Live Plus 7-Day DVR Playback Sees 14 CBS Series Gaining More Than One Million Viewers and a Half a Rating Point in Adults 18-49

"The Mentalist" Is the Network's Top Playback Performer with an Increase of Nearly +3 Million Viewers and a Gain of +1.0 Rating Points Among Adults 18-49

Season-to-Date, CBS Is Averaging a 7-Day Lift of +1.18 Million Viewers, More Than Any Other Network with Three of the Top 5 Most Played Back Programs

America's most-watched network got the most live plus 7-day DVR playback lift for the third consecutive week, according to Nielsen live plus 7-day ratings for the week ending Oct. 11.

CBS added +1.16 million viewers for the week, more than any other network and +0.5 rating points in adults 18-49.

For the third consecutive week, THE Mentalist had the second largest lift among all primetime programs, gaining +2.96 million additional viewers.  THE Mentalist also had the Network's largest adult 18-49 gain with an increase of +1.0 ratings point. CSI gained +2.27 million additional viewers while NCIS gained +2.20 million and The Big Bang Theory gained +1.95 million additional viewers.

Among adults 18-49, following THE Mentalist were CSI and The Big Bang Theory, both with a gain of +0.9 rating points.

With live plus 7-day viewing factored in, CBS's second week live plus same day ratings increased by +1.16 million viewers (13.354m from 12.196m), +0.5 in adults 18-49 (3.8 from 3.3) and +0.6 in adults 25-54 (4.8 from 4.2).

Season-to-date, CBS is averaging a 7-day lift of +1.18 million viewers, more than any other network with three of the top five most played back programs:  # 2 THE MENTALIST (+2.91m), #4 CSI (+2.27m) and #5 NCIS (+2.04m).

CBS programs with lifts of one million viewers in week three:

CBS programs with lifts of a half a rating point or more in adults 18-49 in week three:

CBS programs with lifts of half a rating point or more in adults 25-54 in week three:

 
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