Microsoft bails as sponsor for McFarlane special on FOX
Microsoft has bailed out of its plans to sponsor (and exclusively at that) “Family Guy Presents: Seth and Alex’s Almost Live Comedy Show”. Fox still plans to air it on Sunday Nov. 8, but with a yet-to-be-named sponsor.
“Almost Live Comedy Show” was announced earlier this month as part of a marketing partnership Microsoft had with News Corp. properties to promote the launch of the new Windows 7 operating system.
But FOX made the mistake of letting Microsoft attend the special’s taping on Friday October 16 which included typical Family Guy type jokes that were more than Microsoft could handle.
“We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of ‘Family Guy,’ but after reviewing an early version of the variety show it became clear that the content was not a fit with the Windows brand,” read a Microsoft statement. “We continue to have a good partnership with Fox, Seth MacFarlane and Alex Borstein and are working with them in other areas. We continue to believe in the value of brand integrations and partnerships between brands, media companies and talent.”