via CW press release:
THE CW AGAIN LEADS ALL NETS IN PERCENT INCREASES
FROM LIVE+7 DVR PLAYBACK
90210 Ratings More Than Double in Live+7 in Key Demos,
The Largest Percent Gains of Any Show on Any Network
THE Vampire Diaries, Smallville, 90210 and Top Model Each
Add More Than 1 Million Viewers Once All DVR Playback is Factored In
October 26, 2009 (Burbank, CA) – The CW Network continues to lead all networks in percentage ratings gains from all DVR playback in primetime for the week ending October 10, 2009, according to Nielsen Live+7 day ratings vs. Live-Only viewing. The CW’s biggest increase came in its target demographic of women 18-34 (60%, 2.21rtg v. 1.38rtg), followed by women 18-49 (58%, 1.72rtg v. 1.09rtg) and adults 18-34 (56%, 1.61rtg v. 1.03rtg).
90210 again more than doubled its ratings in Live+7 vs. live-only comparisons in every key demo. With largest percentage gains of any show on television, 90210’s ratings improved 106% in women 18-34 (3.21rtg v. 1.56rtg), 112% in women 18-49 (2.29rtg v. 1.08 rtg), 107% in adults 18-34 (2.07rtg v. 1.00rtg) and 101% in adults 18-49 (1.53rtg v. 0.76rtg). Tuesday companion MELROSE PLACE improved 54% in women 18-34 (2.17rtg v. 1.41rtg), 49% in adults 18-34 (1.45rtg v. 0.97rtg) and 50% in women 18-49 (1.57rtg v. 1.05rtg).
Freshman hit THE Vampire Diaries also continues to rack-up huge increases across the board once all in DVR playback is factored in, including 67% in women 18-34 (3.53rtg v. 2.12rtg), 66% in adults 18-34 (2.50rtg v. 1.51rtg) and 65% in women 18-49 (2.87rtg v. 1.74rtg). SUPERNATURAL gained 36% in women 18-34 (1.55rtg v. 1.14rtg), 35% in adults 18-34 (1.61rtg v. 1.19rtg) and 42% in women 18-49 (1.35rtg v. 0.95rtg).
Monday tandem of Gossip Girl and One Tree Hill also posted strong gains from DVR usage, with GG up 61% in women 18-34 (3.55rtg v. 2.21rtg), 59% in adults 18-34 (2.14rtg v. 1.35rtg) and 65% in women 18-49 (67%, 2.32rtg v. 1.14rtg); while OTH grew 61% in women 18-34 (2.25rtg v. 1.40rtg), 51% in adults 18-34 (1.54rtg v. 1.02rtg) and 54% in women 18-49 (1.74rtg v. 1.13rtg).
Reality franchise AMERICA’S Next Top Model’s ratings improved across the board by 67% in women 18-34 (3.23rtg v. 1.93rtg), 54% in adults 18-34 (2.14rtg v. 1.39rtg) and 56% in women 18-49 (2.76rtg v. 1.77rtg). In its new Friday home, Smallville saw huge DVR increases, as its Live+7 ratings soared above its live-only viewing by 82% in adults 18-34 (1.44rtg v. 0.79rtg) and 84% in adults 18-49 (1.34rtg v. 0.73rtg).
Four of The CW’s shows added more than a million viewers once all DVR playback was included in the Live+7 ratings, with freshman Vampire Diaries gaining nearly 1.5 million viewers (4.44mil vs. 2.96mil). DVR playback added 1.22 million more viewers to 90210 (2.71mil v. 1.49), 1.11 million more to Smallville (3.02mil v. 1.91mil) and 1.09 million more to Top Model (3.78mil v. 2.69mil).
so its not TV TO TALK ABOUT!
its TV TO DVR IT!
George….
I think the CW slogan should be
CW, TV people are watching……tommorow
THR says advertisers for The CW take this info seriously, so I guess it works for them.
JS, or saying that works for THR.
How about the ratings start including everyone who watches tv & not just those who have a nielsen box in the homes. Then maybe we’ll have some really accurate numbers. I don’t like that only a few people decide what is on tv for the masses
This may sound dumb however who decides who’s able to have a nielsen box? or it it something you can buy on your own?
Tina i am with you on this one and Patti
Love the CW…90210 and ANTM are staples in my house.
YAY, SMALLVILLE!
This blows my mind; there’s not a show on the list in which I’m interested…Smallville comes close, but I was “Superman-ed out” back through the movies. I don’t even know where to find this channel on the dial…
So Brian, no offense, but you must be like…60 years old, and fan of CBS shows, right?
I thought so…
With all due respect Brian, the shows on The CW are aimed at young adults (mainly women) aged between 18 and 34 years of age. I have no idea how old you are but considering you don’t even know where to find the channel, I’d dare say you’re outside the target demo.
I would be willing to put up with more product placement if it saves a lower rated show from cancellation. Then DVR playback could possibly factor in to whether or not the shows survives.
If the CW was as creative with their line up as they are with their press spin, they might actually have some real LIVE viewers. You know – the kind that count towards advertising revenue.
I guess you can count me in the DVR crowd (Media Center). The only show I watch on the CW is Gossip Girl.
If you’re wondering, straight male, 26, senior in college. The other stuff is so female-focused I can’t watch it. I spend the rest of the time watching CBS or ABC.
The question I’ve got is should the CW be targeting such a narrow viewer base? I don’t want to stray off course too much here.