via press release:
For Immediate Release
October 27, 2009
ESPN’s Monday Night Football Wins the Night in Key Male and Adult Demos
Last night, ESPN’s Monday Night Football game – the Philadelphia Eagles’ 27-17 road victory over the Washington Redskins – earned a 9.4 rating, representing an average of 9,258,000 households (12,766,000 viewers – P2+). MNF led all the night’s programs (broadcast or cable) in all key male and people demos, and it is the seventh most-viewed program on cable television in 2009, surpassed only by other MNF telecasts.
For 2009, the eight MNF telecasts represent cable’s eight biggest audiences in terms of both household impressions and total viewers. Through seven weeks (eight games) of the NFL season, ESPN’s MNF is averaging a 10.7 rating and 10,609,000 households (14,717,000 P2+), up 18%, 20% and 20%, respectively, from last season.
ESPN.com had 97.5 million page views to NFL content accessed via computers and mobile devices for Monday through Tuesday at noon -- up 35% from the comparable time period last year. Specifically, page views for the NFL section on computers and mobile were up 23% from last year. Additionally, ESPN.com streamed 2.6 million NFL related videos -- up 4% from last year.
NEXT WEEK ON MNF
Next week’s MNF matchup on ESPN Nov. 2 will be a showcase of two top NFC South quarterbacks when Matt Ryan leads the 4-2 Atlanta Falcons to New Orleans to face Drew Brees and the undefeated (6-0) Saints at 8:30 p.m. ET. ESPN’s game around the game coverage begins at 3:30 p.m. with NFL Live and continues throughout the afternoon.