via press release:
“2009 BET HIP HOP AWARDS” AND THE SERIES PREMIERE OF
“MONICA:” BRING IN BIG NUMBERS FOR BET NETWORKS
3.8 Million Total Viewers Tune In for the 2009 BET HIP-HOP AWARDS Telecast
3.2 Million Total Viewers Watched the Premiere and Encore of Monica:
NEW YORK—October 28, 2009—BET banked impressive viewer numbers on Tuesday, October 27th with the premiere of the 2009 BET HIP-HOP AWARDS which garnered 3.8 million total viewers, making it the #1 hip-hop telecast in BET History and television’s #1 hip-hop themed telecast for the 4th consecutive year according to Nielsen Media Research. Additionally, the premiere and encore of MONICA:garnered 3.2 million total viewers making it the #2 series debut in BET history behind the debut of TINY & TOYA.*
The 2009 BET HIP-HOP AWARDS celebrated hip-hop elite with a night of performances and appearances by Jay Z, Young Jeezy, Snoop Dogg, Missy Elliott, Monica, Fabolous, DJ Khaled, The Dream, Tiny and Toya, Jim Jones, Wale, Gucci Mane, Mario, OJ Da Juiceman, Soulja Boy Tell’em, Chuck D, Plies, DJ Drama, Shawty Lo, Fonzworth Bentley, Lil Scrappy, Dorrough, Nipsey Hussle, Goodie Mob, Big Boi, and Ludacris, all of whom rocked the stage with swagger and style.
In the new original BET series MONICA:, Monica opens her heart and life to viewers and takes them on her personal journey of survival and enlightenment. Each week viewers experience the many faces of Monica as she balances family, deals with trials, triumphs and health challenges, records her fifth album, and tackles the hardest job of all – being a full-time mother of two young sons. Strong, poised and vivacious, Monica wants to show viewers and fans that anything is possible once you set your mind to do it. She wants them to know “sometimes you have to go through to get to.”
About BET Networks
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.