Comments on: Broadcast TV Ad Rates Drop (Surprise!) About The Same % As Ratings

By: Cody

Cody — Thu, 29 Oct 2009 13:19:18 +0000

What do you expect the network to do. Completley overhaul there business model that has worked for them for decades give them time. You know if we didn’t have so many channels we wouldn’t be left with crap on TV. All TV needs to downsize and focus on quality not quantity. Because thanks to the splintering audience quality is being sucked down the tube.

By: JustTunedIn

JustTunedIn — Wed, 28 Oct 2009 22:04:17 +0000

I think this hurts the idea that going after low cost shows is a good idea; that the network can afford the lower ratings because the cost of the show is less. The lower ratings leads to lower ad revenues, which reduces that profit from the cost of the show being less.

So even though Leno costs less, if NBC can’t get a good price for ads to be played during Leno, maybe the shows that cost more but also get better ratings actually do start to pull ahead in Profit.

By: Eric (Ohio)

Eric (Ohio) — Wed, 28 Oct 2009 17:19:58 +0000

The numbers there are like brain science.
Or was it rocket surgery.

I forget. numbers hurt my brains.

By: pisher

pisher — Wed, 28 Oct 2009 15:39:11 +0000

The power shift continues apace. And the cause–development. Cable does it right. Network does it wrong. It’s that simple.