Celtics-Cavaliers NBA Opener Draws 4 Million Viewers, Clippers-Lakers Averages 3.4 Million

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TNT on Tuesday tipped off the 2009-10 NBA season in championship form, drawing 3.68 million viewers with its opening night doubleheader.

At 7:30 p.m., the Celtics-Cavaliers game drew 4.02 million viewers, while the late Clippers-Lakers contest retained 83 percent of its lead-in, averaging 3.36 million viewers.

Taken together, the two games put up big demo deliveries, as TNT averaged 2.17 million viewers 18-49, up 35 percent from last year’s twin bill, while adults 25-54 were up 39 percent (1.91 million).

via Mediaweek.

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