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Fox, Most Improved, Now Leads 18-49 Ratings After 5 Weeks; Competitors Sulk

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October 28th, 2009

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Season To Date Ratings

Good luck with the baseball ALCS games and a fall season programmed with more than throw away shows has Fox on top of the important season to date adults 18-49 ratings (through October 25, 2009). The competition is used to getting left in Fox's ratings dust in the spring when American Idol appears, but with a seemingly good World Series matchup, could Fox hold the lead from here on out? That sound you hear is CBS' Les Moonves sulking.

Fox also has a commanding lead in adults 18-34, while CBS is well ahead in adults 25-54 and average viewership.

You can see past week's broadcast network primetime season to date average TV ratings results here.

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Ratings Increase / Decrease: 2009-10 Season vs. 2008-9 Season

Fox is also well ahead vs. last fall in all the important adult demo groups. No other English broadcast network is ahead in any. Unless the World Series ends in a four game sweep, count on them getting more improvement considering last years Series disaster.

And while the entertainment press continues harping on NBC's ratings drop from last season (with good reason!), there's still nary a whisper about ABC's declines which are nearly identical across the broad demo groups. Who's got the better PR?

While the CW is flat in the demo groups vs. last season, that's still a woeful result. They should be well ahead of last season considering their automatic boost to their seasonal ratings averages just by dumping Sunday nights.

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Each rating point is a percentage of the US TV population in that demographic group and equals: 2.90 million viewers, 1.32 million adults 18-49, 0.68 million adults 18-34 and 1.24 million adults 25-54.

Sadly, we will no longer be having a Tiny Network Showdown! since MyNetworkTV ratings averages are no longer being reported by Nielsen, since they are no longer classed as a network but are now a “programming service”. And we are no longer seeing Univision season to date averages for last season, so I cannot do a comparison.

Note that the chart includes RATINGS not VIEWERSHIP as was typical in our weekly network ratings posts prior to July, 2009.

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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