Sarah Tomassi Lindman joins MTV as Executive Vice President, Program Strategy
via press release:
SARAH TOMASSI LINDMAN JOINS MTV AS EXECUTIVE VICE PRESIDENT, PROGRAM STRATEGY
NEW YORK/SANTA MONICA, October 28, 2009 – Sarah Tomassi Lindman has been named Executive Vice President, Program Strategy for MTV, it was announced today by Stephen Frideman, General Manager, MTV and Tony DiSanto, President of Programming, MTV. She joins MTV having served as Senior Vice President and General Manager of TeenNick (formerly The N,) the network for tweens that is a part of MTV Networks’ Kids and Family Group.
In her new role, Ms. Lindman will be responsible for all aspects of the programming business, including oversight of the linear television schedule and all cross platform digital video distribution. She will strategize and direct the programming calendar during all points of its creation and transformation, from the daily to annual planning. As a key member of MTV’s senior programming team, Ms. Lindman will work closely with the creative teams to help set goals for development and current series that best support MTV’s overarching programming strategy. As that strategy evolves, Ms. Lindman will also supervise future acquisitions for the network. Ms. Lindman will hold a dual report into Mr. Friedman and Mr. DiSanto, and will be based in MTV’s New York office.
“Sarah’s knowledge and skills will allow us to stay ahead of the game and envision a new model for future programming growth across our multiple platforms,” said Stephen Friedman, General Manager, MTV. “Her incredible experience developing and growing The N and her visceral understanding of the millennial audience will help ensure MTV’s leadership in delivering our programming smartly and strategically.”
“Sarah is a big picture, strategic thinker with a holistic approach to program planning and has a true understanding of what it takes to make quality television as well as how to deliver it to the right audience at the right time,” said Tony DiSanto, President of Programming, MTV. “Her experience in acquisitions and the business of television makes her an invaluable asset to us as we continue to reinvent the network with new programming models and tactics in this digital age. We are thrilled to have her on our team.”
In her previous role as Senior Vice President and General Manager of TeenNick (formerly The N,) she was responsible for setting the network’s strategy, as well as running its day-to-day operations, including programming, scheduling, acquisitions, promotions, marketing and working with MTV Networks’ Affiliate Sales organization on the channel’s distribution rollout. Ms. Lindman also managed The N’s successful split from NOGGIN in 2007, evolving from a daypart on a shared channel to an independent 24-hour network. Under her leadership, The N has grown to be a top-ten network among teens with such popular original series as Degrassi: The Next Generation, South of Nowhere and Beyond the Break. Prior to being named General Manger, she served as Vice President of Production and Programming for NOGGIN and The N, overseeing all aspects of production, programming and scheduling for the networks. She joined the company as Director of Programming in September 1998 from Kids’ WB! where she was Director of Programming. Prior to her work at the Kids’ WB! she was with Warner Bros. Animation where she worked on copyright protection of Warner Bros. animated properties.
Ms. Lindman was honored by Crain’s New York Business with a “40 Under 40” award in 2007. She is a graduate of Yale University where she earned a B.A. degree in Philosophy. Ms. Lindman lives in New York City with her husband and daughter.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 27 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com grew a healthy +9% from 1Q09, averaging 23.6M unique visitors for the second quarter of 2009. The site continues to grow video content streams, up significantly from 1Q09 by +15%, generating a whopping 262.2M streams in Q209, a +7% increase from the same time period last year. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.