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TV Ratings Tuesday: Against CBS Repeats, NBC Wins Lead By Biggest Loser

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October 28th, 2009

biggest loser

Scoreboard NBC ABC FOX CBS Uni CW
Rating: Adults 18-49 3.1/8 2.6/7 2.5/6 2.4/6 1.5/4 0.5/1
Rating: Adults 18-34 2.5/7 1.6/5 2.6/7 1.4/4 1.7/5 0.6/2
Total Viewers (million) 8.446 10.720 6.502 12.137 3.758 1.138

Against CBS and CW repeats, NBC topped the Tuesday night ratings lead by Biggest Loser's 3.7 adults 18-49 rating. Charlie Brown fans rejoice as Great Pumpkin beats So You Think You Can Dance.

With CBS repeats and the strength of It's The Great Pumpkin, Charlie Brown, ABC has its best Tuesday in a while. Could a regular Peanuts series be far behind? Sadly, as it has much of the season, Dancing with the Stars again got the rock, down 15% in the 18-49 demo from last week to a 2.9 rating. Against a Good Wife repeat the forgotten finally won its hour, up 5% to a still pitiful 2.0 rating in the adults 18-49 demo.

While NBC did win the night, and Biggest Loser was the top rated show in the 18-49 demo, the show was still down 5% from last week. The Jay Leno Show performed (flat vs. last week) as NBC publicly expected, tieing a CBS repeat, unlike Monday when it got crushed.

Fox's So You Think You Can Dance was flat in the 18-49 demo vs. its last Tuesdays airing. It shares few potential viewers with the NCIS duo, and failed to benefit from their repeats.

CBS and CW were entirely in repeats for the night.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 NBC The Biggest Loser 3.2 9 9.023
CBS NCIS (repeat) 3.0 9 15.613
ABC It's The Great Pumpkin, Charlie Brown (special) 2.9 8 9.327
FOX So You Think You Can Dance 2.4 7 6.524
CW 90210 (repeat) 0.7 2 1.554
8:30 NBC The Biggest Loser 3.5 9 9.555
CBS NCIS (repeat) 3.3 9 16.531
ABC It's The Great Pumpkin, Charlie Brown (special) 2.6 7 8.487
FOX So You Think You Can Dance 2.6 7 7.144
CW 90210 (repeat) 0.6 2 1.307
9:00 NBC The Biggest Loser 3.7 9 9.703
ABC Dancing with the Stars 2.8 7 14.108
FOX So You Think You Can Dance 2.5 6 6.410
CBS NCIS: Los Angeles (repeat) 2.3 6 11.646
CW Melrose Place (repeat) 0.4 1 0.898
9:30 NBC The Biggest Loser 4.3 11 10.613
ABC Dancing with the Stars 3.0 7 15.280
FOX So You Think You Can Dance 2.4 6 5.930
CBS NCIS: Los Angeles (repeat) 2.1 5 10.511
CW Melrose Place (repeat) 0.4 1 0.791
10:00 ABC the forgotten 2.1 6 9.147
CBS The Good Wife (repeat) 1.9 5 9.674
NBC The Jay Leno Show 1.9 5 6.299
10:30 ABC the forgotten 1.9 5 7.972
CBS The Good Wife (repeat) 1.7 5 8.850
NBC The Jay Leno Show 1.7 5 5.479

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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