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Cable News Ratings for Wednesday, October 28, 2009

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October 29th, 2009

Live + Same Day Cable News Daily Ratings for October 28, 2009

P2+ Total Day
FNC – 1,375,000 viewers
CNN – 494,000 viewers
MSNBC –388,000 viewers
CNBC – 180,000 viewers
HLN –330,000 viewers

P2+ Prime Time
FNC – 2,443,000viewers
CNN— 628,000 viewers
MSNBC –863,000 viewers
CNBC – 199,000 viewers
HLN – 628,000 viewers

25-54 Total Day
FNC –345,000 viewers
CNN –131,000 viewers
MSNBC –94,000 viewers
CNBC – 62,000 viewers
HLN- 158,000 viewers

25-54 Prime Time
FNC – 668,000 viewers
CNN – 159,000 viewers
MSNBC –199,000 viewers
CNBC – 90,000 viewers
HLN – 209,000 viewers

35-64 Total Day
FNC – 657,000 viewers
CNN – 215,000 viewers
MSNBC – 184,000 viewers
CNBC – 93,000 viewers
HLN - 183,000 viewers

35-64 Prime Time
FNC –1,178,000 viewers
CNN – 297,000 viewers
MSNBC –411,000 viewers
CNBC – 102,000 viewers
HLN –294,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 907,000 viewers (306,000) (559,000)
American Morning- 360,000 viewers (120,000) (174,000)
Morning Joe- 290,000 viewers (92,000) (177,000)
Squawk Box- 122,000 viewers (50,000) (67,000)
Morning Express w/ Meade- 279,000 viewers (196,000) (206,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,745,000 viewers (671,000) (1,294,000)
Situation Room—651,000 viewers (166,000) (226,000)
Hardball w/ Chris Matthews—638,000 viewers (149,000) (293,000)
Fast Money—177,000 viewers (a scratch w/27,000) (79,000)
Prime News--295,000 viewers (114,000) (154,000)

6PM – P2+ (25-54) (35-64)
Special Report with Bret Baier– 2,332,000 viewers (475,000) (998,000)
Situation Room—653,000 viewers (158,000) (287,000)
Ed Show—500,000 viewers (149,000) (254,000)
Mad Money —159,000 viewers (a scratch w/46,000) (87,000)
Prime News -- 279,000 viewers (104,000) (202,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep –1,881,000 viewers (394,000) (831,000)
Lou Dobbs Tonight—655,000 viewers (149,000) (267,000)
Hardball w/ C. Matthews—589,000 viewers (127,000) (289,000)
Kudlow Report --- 142,000 viewers (a scratch w/34,000) (69,000)
Issues– 328,000 viewers (103,000) (170,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 3,384,000 viewers (899,000) (1,581,000)
Campbell Brown - 567,000 viewers (110,000) (264,000)
Countdown w/ K. Olbermann – 937,000 viewers (217,000) (442,000)
Bio: Enzo Ferrari– 136,000 viewers (a scratch w/39,000) (59,000)
Nancy Grace – 935,000 viewers (246,000) (392,000)

9 PM - P2+ (25-54) (35-64)
Hannity –2,306,000 viewers (653,000) (1,143,000)
Larry King Live —747,000 viewers (187,000) (329,000)
Rachel Maddow Show —1,008,000 viewers (214,000) (488,000)
American Greed -- 209,000 viewers (121,000) (119,000)
Joy Behar- 517,000 viewers (163,000) (234,000)

10 PM P2+ (25-54) (35-64)
On The Record w/ Greta Van Susteren —1,629,000 viewers (446,000) (798,000)
Anderson Cooper 360 —572,000 viewers (180,000) (298,000)
Countdown w/ K. Olbermann – 643,000 viewers (166,000) (303,000)
American Greed – 252,000 viewers (112,000) (128,000)
Nancy Grace –485,000 viewers (226,000) (270,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor —1,439,000 viewers (444,000) (793,000)
Anderson Cooper 360 — 398,000 viewers (104,000) (158,000)
Rachel Maddow Show —418,000 viewers (110,000) (198,000)
Mad Money – a scratch w/77,000 viewers (a scratch w/42,000) (a scratch w/49,000)
Showbiz Tonight-- 328,000 viewers (162,000) (181,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of September, 2009)

CNN/HLN: 99.098 million HHs

CNBC: 96.78 million HHs

FNC: 96.26  million HHs

MSNBC: 92.64 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

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