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Cable News Ratings for Wednesday, October 28, 2009

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October 29th, 2009

Live + Same Day Cable News Daily Ratings for October 28, 2009

P2+ Total Day
FNC – 1,375,000 viewers
CNN – 494,000 viewers
MSNBC –388,000 viewers
CNBC – 180,000 viewers
HLN –330,000 viewers

P2+ Prime Time
FNC – 2,443,000viewers
CNN— 628,000 viewers
MSNBC –863,000 viewers
CNBC – 199,000 viewers
HLN – 628,000 viewers

25-54 Total Day
FNC –345,000 viewers
CNN –131,000 viewers
MSNBC –94,000 viewers
CNBC – 62,000 viewers
HLN- 158,000 viewers

25-54 Prime Time
FNC – 668,000 viewers
CNN – 159,000 viewers
MSNBC –199,000 viewers
CNBC – 90,000 viewers
HLN – 209,000 viewers

35-64 Total Day
FNC – 657,000 viewers
CNN – 215,000 viewers
MSNBC – 184,000 viewers
CNBC – 93,000 viewers
HLN - 183,000 viewers

35-64 Prime Time
FNC –1,178,000 viewers
CNN – 297,000 viewers
MSNBC –411,000 viewers
CNBC – 102,000 viewers
HLN –294,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 907,000 viewers (306,000) (559,000)
American Morning- 360,000 viewers (120,000) (174,000)
Morning Joe- 290,000 viewers (92,000) (177,000)
Squawk Box- 122,000 viewers (50,000) (67,000)
Morning Express w/ Meade- 279,000 viewers (196,000) (206,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,745,000 viewers (671,000) (1,294,000)
Situation Room—651,000 viewers (166,000) (226,000)
Hardball w/ Chris Matthews—638,000 viewers (149,000) (293,000)
Fast Money—177,000 viewers (a scratch w/27,000) (79,000)
Prime News--295,000 viewers (114,000) (154,000)

6PM – P2+ (25-54) (35-64)
Special Report with Bret Baier– 2,332,000 viewers (475,000) (998,000)
Situation Room—653,000 viewers (158,000) (287,000)
Ed Show—500,000 viewers (149,000) (254,000)
Mad Money —159,000 viewers (a scratch w/46,000) (87,000)
Prime News -- 279,000 viewers (104,000) (202,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep –1,881,000 viewers (394,000) (831,000)
Lou Dobbs Tonight—655,000 viewers (149,000) (267,000)
Hardball w/ C. Matthews—589,000 viewers (127,000) (289,000)
Kudlow Report --- 142,000 viewers (a scratch w/34,000) (69,000)
Issues– 328,000 viewers (103,000) (170,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 3,384,000 viewers (899,000) (1,581,000)
Campbell Brown - 567,000 viewers (110,000) (264,000)
Countdown w/ K. Olbermann – 937,000 viewers (217,000) (442,000)
Bio: Enzo Ferrari– 136,000 viewers (a scratch w/39,000) (59,000)
Nancy Grace – 935,000 viewers (246,000) (392,000)

9 PM - P2+ (25-54) (35-64)
Hannity –2,306,000 viewers (653,000) (1,143,000)
Larry King Live —747,000 viewers (187,000) (329,000)
Rachel Maddow Show —1,008,000 viewers (214,000) (488,000)
American Greed -- 209,000 viewers (121,000) (119,000)
Joy Behar- 517,000 viewers (163,000) (234,000)

10 PM P2+ (25-54) (35-64)
On The Record w/ Greta Van Susteren —1,629,000 viewers (446,000) (798,000)
Anderson Cooper 360 —572,000 viewers (180,000) (298,000)
Countdown w/ K. Olbermann – 643,000 viewers (166,000) (303,000)
American Greed – 252,000 viewers (112,000) (128,000)
Nancy Grace –485,000 viewers (226,000) (270,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor —1,439,000 viewers (444,000) (793,000)
Anderson Cooper 360 — 398,000 viewers (104,000) (158,000)
Rachel Maddow Show —418,000 viewers (110,000) (198,000)
Mad Money – a scratch w/77,000 viewers (a scratch w/42,000) (a scratch w/49,000)
Showbiz Tonight-- 328,000 viewers (162,000) (181,000)
-

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of September, 2009)

CNN/HLN: 99.098 million HHs

CNBC: 96.78 million HHs

FNC: 96.26  million HHs

MSNBC: 92.64 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

Personal attacks in the comments will be deleted. Political comments will be deleted. If  I have to delete your comments more than once, I will just block your commenting. -Bill

(114) Comments - Add Yours!

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  1. GaryD7310

    Wow, pretty good numbers for O’Reilly considering he was going against the World Series last night.

  2. John

    All,

    I found this at NPR (a gov’t run media)

    I think this is interesting considering we pay for this it is a survey of whether FNC is fair and balanced. I think this is in line with beck show today.

    http://www.npr.org/blogs/thetwo-way/2009/10/in_white_house_vs_fox_news_war.html

    I’m supporting:
    The White House on this one; Fox News isn’t “fair and balanced.” 47% (154,404 votes)

    Fox News on this one; it asks questions others don’t and the White House should be able to handle them. 51% (168,203 votes)

    Neither side. They’re both trying to play this “feud” to their advantage. 2% (6,196 votes)

    Total Votes: 328,803

  3. Robbie

    Yeah Gary, everyone lost last night. But you are right, FOX still carried the day. I would imagine once the Series is over we will see FOX’s numbers go through the roof!

  4. Adam

    Keith Olbermann is dangerously close to being a permanent 3rd place at 8PM.

  5. Rich

    Surprised to see that the Series didn’t take much out of O’Reilly’s ratings…..

  6. Demonjoe

    Wow, HLN is now beating CNN and MSNBC at prime time.

  7. manny2066

    Fox news rocks !!!!!

  8. Kay

    I agree, FOX NEWS rocks!!!

  9. me

    Wow rachel is doing pretty good, good for her

  10. DGL

    Who is Rachel? Do you mean Androgynous Ray?

  11. lkl

    Fox News is just kicking the dog crap out of all the other cable news stations combined. Glenn Beck is the new star and at one he was on HLN and they just let him go, error, terrible error.

  12. GaryD7310

    Anybody watching Hannity tonight? He has a good show with the panel of voters in New Jersey.

  13. db

    Glenn Beck should be required watching for all Americans. Wake up folks, this administration is the most corrupt and radical in our history and they will ruin this country unless we step up in 2010.

    I even learned something from Hannity tonite–alot of NJ folks should not be allowed to vote, especially the guy who didn’t know social security was bankrupt. Another one when told what she had just said was the philosophy of Karl Marx just shrugged like it didn’t matter to her. Probably didn’t know who Karl Marx is. The folks who don’t watch Fox are so ill informed it is scary.

  14. HOBO

    BOR’s second showing at 11 in the key demo beats Rachels and Olbermans first showing combined. MSNBC is going in the tank. anyone with a brain would not watch their drivel. HOBO

  15. Faithwalker

    Updated NPR poll, notice the percent swing.

    The White House on this one; Fox News isn’t “fair and balanced.” 38% (161,594 votes)

    Fox News on this one; it asks questions others don’t and the White House should be able to handle them. 60% (258,362 votes)

    Neither side. They’re both trying to play this “feud” to their advantage. 2% (7,587 votes)

    Total Votes: 427,543

  16. D.J.

    Interesting that “Countdown” was still able to retain most of its near-million viewership at 8 PM, despite the fact that Olbermann was not hosting. My guess is – and this is just a hunch, knowing he is the big baseball fan that he is – that he was at World Series Games 1 & 2 at Yankee Stadium. I recall last year, he pre-recorded an edition of “Countdown” from Philadelphia on October 27th. But back to the original point I was trying to make: Larry O’Donnell is doing a hell of a job subbing for Olbermann.

  17. Gary

    I agree with you db, it is scary how some people are allowed to vote and they don’t even know the facts or who they are really voting for.
    I think everyone should watch BECK, he is so on the White House, it really scares me what that have in mind for this great country.

  18. Rosie

    MSNBC is going down.
    They have only a few more months of “life” in them and then it is going to die.
    MSNBC + GE = Obama administration lapdogs

  19. bruce

    Obama will make sure GE/NBC stay afloat. Otherwise his main propaganda voice would vanish. NBC/MSNBC heads the state-run media.

  20. Bluto

    What’s O’reily afraid of? Beck is no threat to him, nor does he want to be.

    Bill seems to be, increasingly, more shrill with Beck.

    He’s constantly knocking his and Mitt’s Mormonism, as if trans-substantiation, indulgences, infant baptism, and veneration of Saints isn’t strange, in his Faith of Choice?

    And now this morning, on the View, he’s trying to distance himself from Beck and Hannity and paint himself as an “Honorable Newsman” .

    Bill is becoming more and more a mollie-coddler and quite frankly, rather ill-informed on the issues, that Hannity and Beck bring forth on a daily basis.

    Remember, Bill is still a New York elitist who does not think there is life betwen NY and LA. And he along with Scarborough love his Manhatten parties.

    Bluto

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