TV Ratings: Broadcast News Trends Down; Fox, MSNBC, HLN Up; CNN, CNBC Flat

Categories: Cable News Ratings,Evening News TV Ratings

Written By

October 29th, 2009

Since late 2005, the broadcast (ABC, NBC, CBS) evening news shows are all down, while Fox News, MSNBC, and Headline News are up. CNN and CNBC are effectively flat.

Note that the two tables aren't apples to apples. The broadcast chart measures a 30 minute period each night and the cable network chart measures a 6 hour period.

via TVB:

Broadcast Networks Evening News Ratings
Trend

Monday-Friday 6:30-7PM – 4th Qtr 2005 – 3rd Qtr 2009

Networks/Demographic 3Q

09

2Q

09

1Q

09

4Q

08

3Q

08

2Q

08

1Q

08

4Q

07

3Q

07

2Q

07

1Q

07

4Q

06

3Q

06

2Q

06

1Q

06

4Q

05

ABC
– World News Tonight
HH US AA% 4.7 4.9 5.7 5.7 5.1 5.3 6.2 6.0 5.3 5.6 6.3 6.0 5.2 5.3 6.2 6.0
A18-49 US AA% 1.1 1.2 1.4 1.5 1.3 1.3 1.6 1.5 1.4 1.4 1.7 1.6 1.5 1.6 1.8 1.8
A25-54 US AA% 1.6 1.7 2.1 2.2 1.8 1.9 2.3 2.1 1.9 2.0 2.4 2.3 2.1 2.1 2.5 2.5
CBS –
Evening News
HH US AA% 3.7 3.8 4.5 4.3 3.9 3.9 4.6 4.5 4.1 4.3 5.0 5.3 5.1 4.9 5.4 5.3
A18-49 US AA% 0.9 1.0 1.2 1.2 1.0 1.0 1.2 1.1 1.1 1.2 1.4 1.5 1.4 1.3 1.4 1.4
A25-54 US AA% 1.2 1.3 1.7 1.6 1.4 1.4 1.8 1.6 1.4 1.6 1.9 2.0 1.9 1.8 2.0 1.9
NBC –
Nightly News
HH US AA% 5.1 5.4 6.3 5.9 5.5 5.5 6.3 6.0 5.2 5.3 6.4 6.3 5.6 5.7 6.8 6.9
A18-49 US AA% 1.3 1.4 1.8 1.7 1.5 1.5 1.7 1.6 1.3 1.4 1.7 1.7 1.6 1.6 2.0 2.0
A25-54 US AA% 1.8 1.9 2.5 2.3 2.0 2.0 2.3 2.1 1.8 1.9 2.4 2.3 2.1 2.2 2.6 2.6
Noticiero Univision
HH US AA% 1.1 1.2 1.4 1.3 1.2 1.2 1.4 1.3 1.1 1.2 1.4 1.3 1.2 1.2 1.3 -
A18-49 US AA% 0.7 0.8 0.9 0.8 0.7 0.8 1.0 0.9 0.7 0.8 0.9 0.8 0.8 0.9 0.9 -
A25-54 US AA% 0.7 0.8 0.9 0.9 0.8 0.8 1.0 0.9 0.8 0.9 1.0 0.9 0.9 0.9 0.9 -
Noticiero Telemundo
HH US AA% 0.3 0.4 0.4 0.3 0.3 0.3 0.3 0.4 0.4 0.5 0.5 0.5 0.5 0.5 0.5 -
A18-49 US AA% 0.2 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.3 0.2 0.2 0.2 0.3 0.3 -
A25-54 US AA% 0.2 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.3 0.3 0.3 0.2 0.3 0.3 0.3 -

Cable News Networks Demo Trends

Monday-Friday 6PM-12M – 4th Qtr 2005 – 3rd Qtr 2009

Cable
Networks/Demo
3Q

09

2Q

09

1Q

09

4Q

08

3Q

08

2Q

08

1Q

08

4Q

07

3Q

07

2Q

07

1Q

07

4Q

06

3Q

06

2Q

06

1Q

06

4Q

05

CNN
HH US AA% 0.6 0.6 0.8 1.1 0.9 0.7 0.9 0.6 0.6 0.6 0.6 0.6 0.6 0.6 0.5 0.6
A18-49 US AA% 0.2 0.2 0.2 0.4 0.3 0.2 0.3 0.1 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1
A25-54 US AA% 0.2 0.2 0.3 0.5 0.4 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2
CNBC
HH US AA% 0.1 0.1 0.2 0.2 0.2 0.1 0.2 0.2 0.1 0.1 0.2 0.1 0.1 0.1 0.2 0.1
A18-49 US AA% 0.0 0.0 0.1 0.1 0.1 0.0 0.1 0.1 0.0 0.0 0.1 0.1 0.0 0.1 0.1 0.1
A25-54 US AA% 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.1 0.1
FOX NEWS
HH US AA% 1.5 1.5 1.5 1.7 1.5 1.1 1.2 1.0 1.0 1.1 1.1 1.0 1.1 1.0 1.1 1.2
A18-49 US AA% 0.3 0.3 0.3 0.4 0.3 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2
A25-54 US AA% 0.5 0.4 0.4 0.5 0.4 0.3 0.4 0.3 0.3 0.3 0.3 0.3 0.4 0.3 0.3 0.3
HLN
HH US AA% 0.4 0.4 0.4 0.4 0.4 0.3 0.3 0.3 0.3 0.3 0.3 0.2 0.2 0.2 0.2 0.2
A18-49 US AA% 0.1 0.1 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
A25-54 US AA% 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
MSNBC
HH US AA% 0.5 0.5 0.6 0.9 0.6 0.5 0.5 0.3 0.4 0.3 0.3 0.3 0.3 0.2 0.3 0.3
A18-49 US AA% 0.1 0.1 0.2 0.3 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
A25-54 US AA% 0.2 0.2 0.2 0.4 0.3 0.2 0.2 0.1 0.2 0.1 0.2 0.1 0.1 0.1 0.1 0.1

Source: The Nielsen Company, Galaxy Lightning
Note: Nielsen began reporting Univision and Telemundo beginning 2006.

 
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