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TV Ratings: A hit for FOX - Highest-rated World Series game one in 5 years

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October 29th, 2009

2009 World Series Game 1

Due to the nature of live sports programming the ratings for game one of the World Series on FOX are approximate.  FOX ordered  time zone adjusted version of the Fast National Ratings though, so these won't change as much as normal in the final national numbers.  See definitions below for more explanation on these  Fast Affiliate Ratings.

Scoreboard FOX ABC NBC CBS Uni CW
Rating: Adults 18-49 6.3 2.5/6 2.1/5 2.1/5 1.4/4 1.2/3
Rating: Adults 18-34 5.4 2.1/6 1.9/5 1.4/4 1.5/4 1.4/4
Total Viewers (million) 19.5 6.64 6.41 8.49 3.61 2.47

Note that the data in the table above for FOX is for the whole World Series game 1 on FOX, and not just the primetime portion.

A  6.3 rating with adults 18-49 and 19.5 million average viewers for game one had FOX cruising to victory for the night across all demos.  It was the highest-rated (adults 18-49) and most-watched World Series game one in five years.  It was also the highest World Series game since game four of the 2007 series.

CBS was totally in repeats, though CSI: NY still managed to best both Eastwick and The Jay Leno Show at 10pm.  Again, Jay Leno was beaten by a CBS repeat.

Still, all the ABC shows improved last night vs. last week (except Hank which was bounced for another airing of It's The Great Pumpkin, Charlie Brown).    Modern Family was up 9%, The Middle 10% and Cougar Town 3% versus last week.  Eastwick gained 13%, but its numbers, sadly for the fans are still very, very scary.

CW Fans:  America's Next Top Model was up last night to deliver its best numbers of the season in adults 18-34 (1.9/6), adults 18-49 (1.6/4), women 18-49 (2.4/7-tie) and total viewers (3.5mil) and in  case you're wondering, the repeat of Vampire Diaries is the largest audience in the time period since the 2-HR Top Model premiere, even better than the new episodes of TBL.

Late Night:

  • Conan O'Brien (1.0/4 in 18-49 in local people meters) defeated CBS's LATE SHOW (0.8/3) in Nielsen's 24 local markets with People Meters.
  • At 12:35 a.m., Jimmy Fallon (0.7/4 in 18-49 in local people meters) topped CBS's LATE LATE SHOW (0.5/3).

Full Details: (I will fill in the hourly and half hourly details for the baseball game when I have numbers that I can more clearly decipher!)

Time Net Show 18-49 Rating/Share Viewers (Millons)
8:00 FOX World Series Game 1: Phillies-Yankees
NBC Monsters vs. Aliens special 2.2/6 6.93
ABC It's The Great Pumpkin, Charlie Brown 2.0/6 6.32
CBS New Adventures of Old Christine (R) 1.6/5 6.61
CW America's Next Top Model 1.6/4 3.50
8:30 ABC The Middle 2.2/6 6.63
NBC Monsters vs. Aliens special (R) 1.9/5 5.59
CBS Gary Unmarried (R) 1.7/5 6.44
9:00 FOX World Series Game 1: Phillies-Yankees
ABC Modern Family 3.7/9 9.23
NBC Law & Order: SVU 2.7/7 8.00
CBS Criminal Minds (R) 2.4/6 9.72
CW Vampire Diaries (R) 0.7/2 1.44
9:30 ABC Cougar Town 3.2/8 7.51
10:00 FOX World Series Game 1: Phillies-Yankees
CBS CSI: NY (R) 2.2/6 9.22
ABC Eastwick 1.8/5 5.06
NBC The Jay Leno Show 1.5/4 4.98

=

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(278) Comments - Add Yours!

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  1. The Peanuts Effect.

  2. johnthemon

    Modern Family at a 3.7! I think that’s the highest numbers since the premiere (correct me if I’m wrong). that’s pretty impressive.

  3. John Themon, I asked that last week. Forg said: “4.2 – 3.8 – 3.4 – 3.6 – 3.4″, and last week’s fast was 3.3.

  4. johnthemon

    Thanks JR! Still it was certainly a high-end performance for the show.

  5. Mr October

    Thursday should be different. Novelty for national viewers is over.

    I expect the WS to be down a tad, and NBC at 9-10 to be up.

  6. Ali

    Now if only Eastwick could get to above 2.0, We can hope

  7. Tom

    Week two of MF had a 3.8 in the finals, IIRC.

    I’m not necessarily sure it is Peanuts Effect, as much as people that the number of people who would normally watch CM & Glee outweighing the number of people that left MF for the World Series.

    Not sure how to take SVU either – down when CM is a repeat either indicates the two shows have little common audience, or that SVU’s audience heavily switched to the World Series this week.

  8. Ali, well the good news is you can expect some sites to say ABC surely won’t cancel Eastwick after it was up even a little bit. But I don’t think even the accountants can get it additional episodes past the 13 ordered unless it gets over a 2.0 in a hurry:

    http://tvbythenumbers.com/2009/10/28/broadcast-tv-revenge-of-the-accountants/31896

  9. TommyK

    No doubt CBS being in reruns boosted ABC considerably as well.

  10. BTW, Great Pumpkin had a 2.0 at 8pm, so The Middle actually built on it by 10%

  11. Mr October

    Peanuts was Tuesday!!! Am I right? Not wed vs. the WS??

  12. Mr October

    Or was it on 2 nights? Hmmmmm

  13. You’re right and you’re wrong, Mr October. It was both nights. They ran it again last night, at 8pm, but only the 30 minute version

  14. Modern Family had 3.7 in the fast nationals its second week, and it has gone up in the finals every week but its premiere, so this could tie or beat its best since the premiere.

  15. In fast last week, The Middle built on Hank by 25% (2.0 from 1.5).

  16. Mr October

    I was so into the WS myself, I didn’t notice. Thanks.

    I do see that Leno had Chelsea Handler on last night, and he shocked her with her very hot (airbrushed) December Playboy cover. The video clip is everywhere. When Leno is being funny, he’s the best. Doesn’t turn into ratings, though.

  17. Michael J

    It is Halloween so it’s no surprise Eastwick got a postiive bump.

  18. witheringrose

    Yay for Modern Family! Now if only The Middle could could get its number up. These 2 shows are the only new shows I really like this season—-I would throw Community in there but the way the characters act at times just wanna make me cringe.

  19. @ Michael J: Eastwick rises! yes it’s halloween and people watch this fantastic episode!!! For me was like a second pilot! So good

  20. Mr October

    Community is ok, Just not funny enough. Modern Family and Couger are decent comedies, fut could also use a few more laughs. ‘Crash’ on Starz is the real disappointment this season.

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