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TV Ratings Saturday: Soggy Yankees, World Series Game 3 Top Night

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November 1st, 2009

yankees phillies game 3

Scoreboard FOX ABC CBS NBC
Adults 18-49: rating/Share 3.7/12 1.8/6 1.1/4 0.5/2
Total Viewers (million) 12.21 5.65 5.63 2.24

Note: coverage of live events like last night's sports (College Football (NBC, ABC), World Series (Fox)) makes their numbers approximate and subject to greater than normal adjustment. See definitions below for more information on these Fast Affiliate ratings.

Even with a rain delay, the World Series seems to be falling Fox's way, as the Yankees won to go up 2-1, burying the college football and repeat competition on Saturday night averaging a 3.7 adults 18-49 rating in primetime. I'd expect final numbers on the entire game (not just the preliminary primetime portion reported here) sometime late today or tomorrow.

Here's two historical nuggets for baseball fans: Last year's Game 3 started at 10:06 p.m. because of rain and didn't end until 1:47 a.m. It was the latest start in Series history. Nine of the last 10 teams to win Game 3 when the World Series was tied 1-all went on to take the title. The exception was the 2003 Yankees, who lost the next three games to Florida.

I thought that the Notre Dame football game might beat the CBS repeats, but it wasn't even close. These are tough TV days for Touchdown Jesus.

Details:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX World Series Rain Delay 2.4 9 8.67
ABC College Football, Texas v. Oklahoma St, Oregon v. USC (8-11p) 1.8 6 5.65
CBS CSI: Miami (repeat) 0.9 3 4.97
NBC College Football, Notre Dame v. Washington State (8-11p) 0.5 2 2.24
8:30 FOX Cleveland Show (repeat) 2.3 8 7.44
9:00 FOX World Series Game 3; Yankees v. Phillies (9-11p) 4.3 14 14.28
CBS CSI (repeat) 1.0 3 5.38
10:00 CBS 48 Hours Mystery 1.3 4 6.54

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Here are the half hours courtesy of Marc Berman:

2009 Baseball World Series, Game 3
9:00 p.m. – Viewers: 11.87 million, A18-49: 3.5/12 
9:30 p.m. – Viewers: 15.11 million, A18-49: 4.5/14
10:00 p.m. – Viewers: 15.11 million, A18-49: 4.5/14
10:30 p.m. – Viewers: 15.06 million, A18-49: 4.7/15

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You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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