World Series game 3 averages 15.4 million viewers after 80 minute Halloween rain delay

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yankees phillies game 3

2009 series now 46 percent ahead in average viewership of where the 2008 series was after three games

via FOX Sports release:

RAIN CAN’T DAMPEN ENTHUSIASM FOR WORLD SERIES

Game 3 Up +49% in Ratings and +57% in Audience Over 2008

2009 World Series Up +42% and +46% in Rating, Audience, Respectively

WORLD SERIES GAME 3 HIGHLIGHTS:

Game 3 of the 2009 WORLD SERIES averaged a 9.1/18 household rating/share with an average audience of 15.4 million viewers last night on FOX according to fast national ratings issued by Nielsen Media Research. These figures make Game 3 the highest-rated, and most-watched prime-time Saturday broadcast on any network since FOX’s NFL Playoff Game on 1/10/09 (13.8/23, 23.8 mill).  It also ranks as the highest-rated and most-watched Game 3 since 2006 (10.2/17, 15.6 mill), the highest-rated Saturday World Series Game since 2005 (9.5/17), and the most-watched since 2004 (23.2 mill).

Rain had an impact on World Series Game 3 in Philadelphia for the second straight year.  Last night’s 9.1/18 rating for Game 3 of Yankees-Phillies is +49% better than last year’s 6.1/13 for Rays-Phillies, and +57% in audience (15.4 mill. vs. 9.8 mill.)  Last night’s +49% ratings increase is the single largest in the history of the World Series for a prime-time game.

Last night’s game was delayed by rain for 80 minutes. When play got underway at 9:17pm, tune-in was a solid 6.9/13, and peaked at a 10.1/18 (17.2 mill) at 10:30 PM ET.  As prime time in the Eastern and Central Time zones ended, the game was in the top of the fifth inning.

PHILADELPHIA topped all markets for Game 3 with a 36.0/57, a +28% gain over their Game 3 rating a year ago (28.2/49). NEW YORK notched a 26.1/44.

2009 WORLD SERIES TO DATE

The first three games of the Fall Classic have averaged a 10.9/19 with an average audience of 17.9 million, a +42% ratings gain and +46% audience surge over last year’s first three games (7.7/14, 12.3 million.) This marks the best three-game average for the World Series since 2004’s 15.0/25 (24.3 million). The World Series is a powerful force in prime time as the first three games would rank as the No. 5 show season-to-date in households, and No. 10 in Adults 18-49.

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