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Grey's Anatomy Leads Big DVR Viewing For Thursday 9pm Shows

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November 2nd, 2009

greys anatomy

The real DVR viewing standout for the week of October 12-18 was Grey's Anatomy, which not only had the biggest absolute ratings increase of the week from DVR viewing (1.6 ratings points), but the fifth biggest increase on a % basis (32%). Thursday 9pm is crowded with strong shows, and all the broadcast competition (Office, CSI, Supernatural, Fringe, 30 Rock) was in the top 20 for % ratings gained by DVR viewing.

Typically, shows with tiny ratings top the list of biggest % ratings increase from DVR viewing. No different this week, as Melrose Place, with among the weakest new episode ratings on English broadcast for the week, got the biggest % increase. That tiny 0.3 ratings point addition is a big jump in the Live+7 rating over the 0.7 Live+SD rating.

Dollhouse fans, your show didn't air the week of October 12-18.

Disclaimer: all the numbers we have seen point to a scenario where the additional days of DVR viewing beyond the Live+SD numbers play almost no role in a shows’ fate.  In a recent conversation with the head of research for a broadcast network he agreed that perhaps 10% of the viewing beyond the Live+SD period serves to increase the C+3 commercial ratings that are used to price advertising.

Note that the tables below contain adults 18-49 demo program ratings, not millions of viewers.

To see previous weeks most DVR'd TV Shows lists click here.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (October 12-18):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate Increase from DVR Viewing % of All Viewing By DVR Post Airdate
1 GREY'S ANATOMY ABC 5.0 6.6 1.6 32% 24%
2 HOUSE FOX 5.2 6.5 1.3 25% 20%
3 OFFICE NBC 4.1 5.2 1.1 27% 21%
4 Private Practice ABC 3.9 4.9 1.0 26% 20%
5 Mentalist, THE CBS 3.5 4.5 1.0 29% 22%
6 Big Bang Theory CBS 5.0 5.9 0.9 18% 15%
7 Desperate Housewives ABC 4.6 5.4 0.8 17% 15%
8 Modern Family ABC 3.6 4.4 0.8 22% 18%
9 Criminal Minds CBS 3.8 4.6 0.8 21% 17%
10 Glee FOX 3.5 4.3 0.8 23% 19%
11 FLASHFORWARD ABC 3.1 3.9 0.8 26% 21%
12 CSI CBS 3.7 4.5 0.8 22% 18%
13 Fringe FOX 2.2 3.0 0.8 36% 27%
14 HEROES NBC 2.4 3.1 0.7 29% 23%
15 NCIS CBS 4.5 5.2 0.7 16% 13%
16 BONES FOX 2.8 3.5 0.7 25% 20%
17 30 ROCK NBC 3.0 3.7 0.7 23% 19%
18 Lie To Me FOX 2.8 3.4 0.6 21% 18%
19 Castle ABC 2.3 2.9 0.6 26% 21%
20 COMMUNITY NBC 2.0 2.6 0.6 30% 23%
21 CSI: MIAMI CBS 4.0 4.6 0.6 15% 13%
22 SURVIVOR: SAMOA CBS 3.5 4.1 0.6 17% 15%
23 Two and a Half Men CBS 4.8 5.3 0.5 10% 9%
24 HELL'S KITCHEN FOX 3.8 4.3 0.5 13% 12%
25 Biggest Loser 8 NBC 3.5 4.0 0.5 14% 13%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (October 12-18):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate Increase from DVR Viewing % of All Viewing By DVR Post Airdate
1 MELROSE PLACE CW 0.7 1.0 0.3 43% 30%
2 Fringe FOX 2.2 3.0 0.8 36% 27%
3 90210 CW 1.1 1.5 0.4 36% 27%
4 Gossip Girl CW 1.2 1.6 0.4 33% 25%
5 GREY'S ANATOMY ABC 5.0 6.6 1.6 32% 24%
6 COMMUNITY NBC 2.0 2.6 0.6 30% 23%
7 HEROES NBC 2.4 3.1 0.7 29% 23%
8 Mentalist, THE CBS 3.5 4.5 1.0 29% 22%
9 Smallville CW 1.1 1.4 0.3 27% 21%
10 OFFICE NBC 4.1 5.2 1.1 27% 21%
11 Castle ABC 2.3 2.9 0.6 26% 21%
12 FLASHFORWARD ABC 3.1 3.9 0.8 26% 21%
13 Private Practice ABC 3.9 4.9 1.0 26% 20%
14 BONES FOX 2.8 3.5 0.7 25% 20%
15 Supernatural CW 1.2 1.5 0.3 25% 20%
16 PARKS AND RECREATION NBC 2.0 2.5 0.5 25% 20%
17 GHOST WHISPERER CBS 2.0 2.5 0.5 25% 20%
18 HOUSE FOX 5.2 6.5 1.3 25% 20%
19 EASTWICK ABC 1.7 2.1 0.4 24% 19%
20 30 ROCK NBC 3.0 3.7 0.7 23% 19%
21 Glee FOX 3.5 4.3 0.8 23% 19%
22 Modern Family ABC 3.6 4.4 0.8 22% 18%
23 Vampire Diaries CW 1.8 2.2 0.4 22% 18%
24 NUMB3RS CBS 1.8 2.2 0.4 22% 18%
25 CSI CBS 3.7 4.5 0.8 22% 18%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Viewers Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

% of All Viewing By DVR Past Airdate - Of the total viewing of that particular episode, what percentage was done via DVR.

Because of emerging practices in the TV media, and our access to the relevant data, we're making a pretty fundamental change in the way we present DVR data. Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, plus our access to Live ratings is somewhat erratic and restricted. While there are both positive and negative aspects to basing increases on Live+SD, after discussion, Robert and I decided to make the change.

Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.

 
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